{"id":2745,"date":"2024-02-07T18:03:42","date_gmt":"2024-02-07T17:03:42","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/amazon-ads-que-son-2\/"},"modified":"2025-02-11T13:38:04","modified_gmt":"2025-02-11T12:38:04","slug":"amazon-ads-que-son","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/","title":{"rendered":"Qu\u00e8 s\u00f3n les Amazon Ads i perqu\u00e8 has d&#8217;incorporar-les a la teva estrat\u00e8gia digital"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-11137 size-full\" title=\"Qu\u00e8 s\u00f3n les Amazon Ads?\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/que-son-las-amazon-ads-CAT.webp\" alt=\"Qu\u00e8 s\u00f3n les Amazon Ads?\" width=\"1500\" height=\"750\" srcset=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/que-son-las-amazon-ads-CAT.webp 1500w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/que-son-las-amazon-ads-CAT-300x150.webp 300w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/que-son-las-amazon-ads-CAT-1030x515.webp 1030w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/que-son-las-amazon-ads-CAT-768x384.webp 768w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/que-son-las-amazon-ads-CAT-705x353.webp 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Amazon_Ads_La_publicitat_dAmazon_que_has_dincorporar_a_la_teva_estrategia_digital\"><\/span>Amazon Ads: La publicitat d&#8217;Amazon que has d&#8217;incorporar a la teva estrat\u00e8gia digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A l&#8217;hora de realitzar una campanya publicit\u00e0ria orientada a vendes, les primeres plataformes que ens venen a la ment s\u00f3n <strong>Google, Facebook i Instagram<\/strong>. Aquestes xarxes socials han aconseguit ser tan influents que \u00e9s inevitable que formin part de la nostra estrat\u00e8gia digital. Per\u00f2 tamb\u00e9 hi ha alternatives per a arribar al nostre p\u00fablic objectiu, com la publicitat a Linkedin amb<strong> Linkedin Ads<\/strong> i, especialment, anunciar-se directament on els usuaris compraran. Avui coneixerem <strong>Amazon Ads<\/strong> i per qu\u00e8 hauria d&#8217;estar en la teva llista de prioritats.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Amazon_Ads_La_publicitat_dAmazon_que_has_dincorporar_a_la_teva_estrategia_digital\" >Amazon Ads: La publicitat d&#8217;Amazon que has d&#8217;incorporar a la teva estrat\u00e8gia digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Que_es_Amazon_Ads\" >Qu\u00e8 \u00e9s Amazon Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Tipus_dAnunci_dAmazon_Ads\" >Tipus d&#8217;Anunci d&#8217;Amazon Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Anuncis_a_Amazon\" >Anuncis a Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Anuncis_a_daltres_llocs_de_la_xarxa\" >Anuncis a d&#8217;altres llocs de la xarxa<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Els_formats_dAmazon_Ads\" >Els formats d&#8217;Amazon Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Productes_patrocinats\" >Productes patrocinats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Anuncis_de_Display\" >Anuncis de Display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Anuncis_de_Video\" >Anuncis de V\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Anuncis_Personalitzats\" >Anuncis Personalitzats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Amazon_DSP\" >Amazon DSP<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.clickorimarketing.es\/ca\/amazon-ads-que-son\/#Per_que_has_de_tenir_en_compte_Amazon_Ads_en_la_teva_estrategia_digital\" >Per qu\u00e8 has de tenir en compte Amazon Ads en la teva estrat\u00e8gia digital?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Que_es_Amazon_Ads\"><\/span>Qu\u00e8 \u00e9s Amazon Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2734 size-full\" title=\"Qu\u00e9 es Amazon Ads\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising.jpeg\" alt=\"Qu\u00e9 es Amazon Ads\" width=\"1024\" height=\"203\" srcset=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising.jpeg 1024w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-300x59.jpeg 300w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-768x152.jpeg 768w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-705x140.jpeg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Amazon Ads<\/strong> \u00e9s la plataforma de <strong>publicitat de pagament per clic d&#8217;Amazon.<\/strong> Funciona de manera similar als seus competidors i mostra anuncis en la popular botiga online. Es poden col\u00b7locar anuncis en diferents ubicacions, segmentar l&#8217;audi\u00e8ncia que pot veure&#8217;ls i pagar \u00fanicament quan els usuaris fan clic en ells.<\/p>\n<p><strong>Amazon<\/strong> \u00e9s un dels <strong>cercadors m\u00e9s utilitzats despr\u00e9s de Google<\/strong>, per la qual cosa incloure-la en els nostres pressupostos de publicitat online \u00e9s una decisi\u00f3 encertada. Amazon \u00e9s la plataforma de vendes online m\u00e9s important i la que m\u00e9s ingressos genera.<\/p>\n<p>Per a anunciar-te existeix <strong>Amazon Ads<\/strong>, el sistema de publicitat de pagament per clic que l&#8217;empresa posa a la disposici\u00f3 d&#8217;aquells negocis que vulguin publicitar els seus productes i\/o serveis. La publicitat a Amazon permet mostrar diferents tipus d&#8217;anuncis i ofereix diferents opcions de segmentaci\u00f3 d&#8217;audi\u00e8ncies per a arribar al target que m\u00e9s ens interessa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipus_dAnunci_dAmazon_Ads\"><\/span>Tipus d&#8217;Anunci d&#8217;Amazon Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Anuncis_a_Amazon\"><\/span>Anuncis a Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aquesta \u00e9s l&#8217;opci\u00f3 m\u00e9s directa i est\u00e0 dirigida a aquells usuaris que visiten la web, per tant, amb una elevada intenci\u00f3 de compra. Aquesta ubicaci\u00f3 permet impactar a aquells usuaris que ja es troben en el proc\u00e9s final de l&#8217;embut de conversi\u00f3 i tenen moltes possibilitats de convertir-se en clients reals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anuncis_a_daltres_llocs_de_la_xarxa\"><\/span>Anuncis a d&#8217;altres llocs de la xarxa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gr\u00e0cies a Amazon DSP, els anunciants tenen tamb\u00e9 la possibilitat de publicar anuncis en tota la xarxa. Aix\u00f2 permet segmentar als usuaris en funci\u00f3 de la informaci\u00f3 que Amazon t\u00e9 sobre ells. Podem mostrar anuncis a aquells usuaris que mostrin senyals que compraran un producte similar al nostre, ja sigui perqu\u00e8 solen adquirir productes d&#8217;aquesta categoria o perqu\u00e8 han buscat informaci\u00f3 sobre la nostra marca anteriorment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Els_formats_dAmazon_Ads\"><\/span>Els formats d&#8217;Amazon Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2736\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/tipos-publicidad-amazon.png\" alt=\"Tipos de publicidad en Amazon Ads\" width=\"969\" height=\"265\" title=\"\" srcset=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/tipos-publicidad-amazon.png 969w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/tipos-publicidad-amazon-300x82.png 300w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/tipos-publicidad-amazon-768x210.png 768w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/tipos-publicidad-amazon-705x193.png 705w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Productes_patrocinats\"><\/span>Productes patrocinats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aquest tipus d&#8217;anuncis es mostren en els resultats de cerca i en les p\u00e0gines de detalls del producte, dirigint als usuaris d&#8217;Amazon directament a un producte espec\u00edfic que es vengui en la plataforma. Els anuncis patrocinats permeten tenir un producte en un lloc destacat d&#8217;Amazon, normalment en la part superior i inferior. Aquests anuncis s&#8217;activen mitjan\u00e7ant paraules clau.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anuncis_de_Display\"><\/span>Anuncis de Display<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Els anuncis de display d&#8217;Amazon ens permeten mostrar diferents b\u00e0ners personalitzats a Amazon, aplicacions i p\u00e0gines web de tercers. La plataforma disposa de diferents formats creatius i opcions de segmentaci\u00f3 basades en el comportament de compra dels usuaris. Tamb\u00e9 estan disponibles per a usuaris que no venen a Amazon.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anuncis_de_Video\"><\/span>Anuncis de V\u00eddeo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Els anuncis de v\u00eddeo d&#8217;Amazon s\u00f3n una perfecta alternativa a les campanyes display. Permeten tant contar la hist\u00f2ria de la marca d&#8217;una manera m\u00e9s impactant i emocional com fer demostracions eficaces dels productes i serveis. Els anuncis de v\u00eddeo poden situar-se tant en llocs d&#8217;Amazon com en altres llocs d&#8217;internet, sempre aprofitant la informaci\u00f3 de la qual disposa aquesta plataforma per a aconseguir a la nostra audi\u00e8ncia ideal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anuncis_Personalitzats\"><\/span>Anuncis Personalitzats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Els anuncis personalitzats d&#8217;Amazon ofereixen experi\u00e8ncies atractives i innovadores per a captar l&#8217;atenci\u00f3 del nostre p\u00fablic objectiu. Un possible exemple s\u00f3n els esdeveniments en directe. Per contra, els anuncis personalitzats s\u00f3n complexos i requereixen la col\u00b7laboraci\u00f3 d&#8217;un assessor extern.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon_DSP\"><\/span>Amazon DSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Amazon DSP<\/strong> (abans coneguda com AAP) ens submergeix de ple en la publicitat program\u00e0tica per a arribar a les audi\u00e8ncies d&#8217;Amazon en diferents llocs. Les possibles ubicacions inclouen llocs i aplicacions d&#8217;Amazon, llocs de tercers i ad exchanges. <strong>Amazon DSP<\/strong> mant\u00e9 un alt est\u00e0ndard de qualitat i seguretat a trav\u00e9s de mesures com la revisi\u00f3 manual de la qualitat dels llocs web i les avaluacions de les licitacions en temps real. Tamb\u00e9 compta amb un inventari \u00fanic i d&#8217;alta qualitat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Per_que_has_de_tenir_en_compte_Amazon_Ads_en_la_teva_estrategia_digital\"><\/span>Per qu\u00e8 has de tenir en compte Amazon Ads en la teva estrat\u00e8gia digital?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2738 size-full\" title=\"Amazon Ads |\u00a0Estrategia Digital\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-estrategia-digital.jpeg\" alt=\"Amazon Ads |\u00a0Estrategia Digital\" width=\"1200\" height=\"679\" srcset=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-estrategia-digital.jpeg 1200w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-estrategia-digital-300x170.jpeg 300w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-estrategia-digital-1030x583.jpeg 1030w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-estrategia-digital-768x435.jpeg 768w, https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/amazon-advertising-estrategia-digital-705x399.jpeg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>Amazon Ads<\/strong> \u00e9s una fant\u00e0stica opci\u00f3 per a tenir en compte en la teva estrat\u00e8gia digital. Per a comen\u00e7ar, ens permet arribar a <strong>m\u00e9s de 300 milions d&#8217;usuaris<\/strong>. Set de cada deu usuaris compren a Amazon, amb una despesa mitjana de 75\u20ac per compra, repetint una mitjana de 2,4 vegades.<\/p>\n<p>Els <strong>anuncis d&#8217;Amazon<\/strong> poden refor\u00e7ar el posicionament org\u00e0nic dins de la plataforma. Combinat amb la informaci\u00f3 privilegiada que Amazon t\u00e9 dels nostres patrons de compra, els seus anuncis solen ser molt efectius i ens permeten establir connexions \u00faniques amb la nostra audi\u00e8ncia.<\/p>\n<p>La seva facilitat i simplicitat \u00e9s un altre dels seus punts forts. La seva opci\u00f3 de creaci\u00f3 autom\u00e0tica de campanyes fa tot el treball. A m\u00e9s, permet utilitzar audi\u00e8ncies exclusives i accedir a un inventari \u00fanic de qualitat mitjan\u00e7ant la publicitat program\u00e0tica.<\/p>\n<p>Incorporar <strong>Amazon Ads<\/strong> en la teva estrat\u00e8gia publicit\u00e0ria no sols t&#8217;ajudar\u00e0 a augmentar les teves vendes, sin\u00f3 que tamb\u00e9 et permetr\u00e0 aprofitar al m\u00e0xim una de les plataformes de comer\u00e7 electr\u00f2nic m\u00e9s grans i efectives del m\u00f3n. Si vols treure el m\u00e0xim partit a Amazon Ads, <strong>contacta amb nosaltres.<\/strong><\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3333-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"3333\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ca\/wp-json\/wp\/v2\/posts\/2745#wpcf7-f3333-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3333\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3333-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"formulario-contacto\">\n\t<div class=\"form-row\">\n\t\t<div class=\"form-col\">\n\t\t\t<p><label for=\"nom\" class=\"text-formulari-landing\">Nom<span style=\"color:#ff0000;\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required camps-landing-clickori\" id=\"nom\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"firstname\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p><label for=\"email\" class=\"text-formulari-landing\">Email<span style=\"color:#ff0000;\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email camps-landing-clickori\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form-col\">\n\t\t\t<p><label for=\"empresa\" class=\"text-formulari-landing\">Empresa<span style=\"color:#ff0000;\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required camps-landing-clickori\" id=\"empresa\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p><label for=\"telefon\" class=\"text-formulari-landing\">Tel\u00e8fon<span style=\"color:#ff0000;\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel camps-landing-clickori\" id=\"telefon\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<p><label for=\"comentaris\" class=\"text-formulari-landing\">Comentaris<span style=\"color:#ff0000;\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required camps-landing-clickori\" id=\"comentaris\" aria-required=\"true\" aria-invalid=\"false\" name=\"message\"><\/textarea><\/span>\n\t<\/p>\n\t<div class=\"form-checkbox\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy_consent\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required verificacio\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"privacy_consent[]\" value=\"Accepto la pol\u00edtica de privacitat\" \/><span class=\"wpcf7-list-item-label\">Accepto la pol\u00edtica de privacitat<\/span><\/span><\/span><\/span><br \/>\n<label for=\"aceptar\" class=\"form-checkbox-label\"><br \/>\nAccepto el tractament de les meves dades conforme a la<br \/>\n<a href=\"https:\/\/www.clickorimarketing.es\/ca\/politica-privacitat\/\" target=\"_blank\" style=\"text-decoration: underline; color:#33475b;\">Pol\u00edtica de Privacitat.<\/a><br \/>\n<\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner envia-landing-clickori\" type=\"submit\" value=\"Enviar\" \/>\n\t<\/p>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"82\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon Ads: La publicitat d&#8217;Amazon que has d&#8217;incorporar a la teva estrat\u00e8gia digital A l&#8217;hora de realitzar una campanya publicit\u00e0ria orientada a vendes, les primeres plataformes que ens venen a la ment s\u00f3n Google, Facebook i Instagram. Aquestes xarxes socials han aconseguit ser tan influents que \u00e9s inevitable que formin part de la nostra estrat\u00e8gia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[41],"tags":[42,43,44,45,46],"class_list":["post-2745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ads","tag-amazon-ca","tag-amazon-advertising-ca","tag-publicidad-de-pago-ca","tag-publicidad-digital-ca","tag-publicidad-en-amazon-ca"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/posts\/2745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/comments?post=2745"}],"version-history":[{"count":0,"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/posts\/2745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/media\/11137"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/media?parent=2745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/categories?post=2745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/ca\/wp-json\/wp\/v2\/tags?post=2745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}