{"id":31978,"date":"2017-01-11T09:06:21","date_gmt":"2017-01-11T08:06:21","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/kodak-tv-advertising-understanding\/"},"modified":"2026-08-05T19:40:17","modified_gmt":"2026-08-05T17:40:17","slug":"kodak-tv-advertising-understanding","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/kodak-tv-advertising-understanding\/","title":{"rendered":"The beautiful Kodak TV Advertising: Understanding"},"content":{"rendered":"<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Understanding - A 35mm Film by Director Terry Rayment\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/sZBrowcWnMU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h1 style=\"text-align: center;\">The new Kodak TV Advertising\u00a0titled &#8216;Understanding&#8217; tells the story of a gay teenager and his father.<\/h1>\n<p><strong>Kodak<\/strong>, the company dedicated to the design, production and marketing of photographic equipment, began gradually to start again after the finnancial problems in 2012. It is still active and undergoing a process of restructuring and renovation to find again its location in the new paradigm of the photograph business, where the smartphones\u00a0take all the control.<\/p>\n<p>This process of renewal goes through the re-launch of <strong>advertising and marketing campaigns<\/strong> appropriate to the new forms of communication today. And the latest Kodak spot is a good first step for consumers to know that the American company is still active.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8186\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/01\/spot-de-kodak-1.jpg\" alt=\"Spot de Kodak: Understanding\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Filmed\u00a0in 35 mm.\u00a0with a Kodak Vision3 500T 5219 camera by <strong>Terry Rayment<\/strong>, the Kodak\u00a0TV Advertising\u00a0titled <strong>&#8216;Understanding&#8217;<\/strong> tells the story of a family and a parent&#8217;s reaction when\u00a0discover their son is gay. All begins with\u00a0the little sister finding\u00a0her brother kissing her boyfriend an tells tot her father. A\u00a0situation of tension begins between the adolescent and his father, with situations of anguish and concern enhanced by the fantastic photography done by Kate Arizmendi that gives the spot an ambience according to the story.<\/p>\n<p>With the slogan\u00a0<em>&#8216;The moments that capture your love&#8217;<\/em>\u00a0the Kodak TV Advertising\u00a0wants to be a starting point in today&#8217;s world of advertising for the American brand and to be able to continue growing to find its place in the new paradigm of the photographic business.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8185\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/01\/spot-de-kodak-2.jpg\" alt=\"Spot de Kodak\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Kodak TV Advertising\u00a0titled &#8216;Understanding&#8217; tells the story of a gay teenager and his father. Kodak, the company dedicated to the design, production and marketing of photographic equipment, began gradually to start again after the finnancial problems in 2012. It is still active and undergoing a process of restructuring and renovation to find again [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1237],"tags":[563],"class_list":["post-31978","post","type-post","status-publish","format-standard","hentry","category-best-tv-commercials","tag-kodak"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/31978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=31978"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/31978\/revisions"}],"predecessor-version":[{"id":31980,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/31978\/revisions\/31980"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=31978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=31978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=31978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}