{"id":32008,"date":"2017-02-02T09:41:40","date_gmt":"2017-02-02T08:41:40","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/marketing-campaign-of-jetblue-jamaica\/"},"modified":"2026-08-05T19:40:26","modified_gmt":"2026-08-05T17:40:26","slug":"marketing-campaign-of-jetblue-jamaica","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/marketing-campaign-of-jetblue-jamaica\/","title":{"rendered":"A funny marketing campaign of JetBlue to promote Jamaica"},"content":{"rendered":"<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Change at Jamaica\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/rHgbsT0UCYI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h1>Original and funny marteking campaign of JetBlue at &#8216;Jamaica&#8217;, the Queens subway stop in New York.<\/h1>\n<p>To promote the new <strong><a href=\"https:\/\/youtu.be\/rHgbsT0UCYI\" target=\"_blank\" rel=\"noopener\">JetBlue route to Jamaica<\/a>,<\/strong> the American airline made an original marketing\u00a0action on the New York subway on a cold winter&#8217;s day. And is that winter temperatures rarely exceed 0 degrees in New York when in Montego Bay (Jamaica) do not fall below 30.<\/p>\n<p>That is why, together with the <strong>Jamaican Tourism Board<\/strong>, they build up\u00a0a set pretending to be an <strong>area of Jamaica in the subway<\/strong> interchange that bears the same name as the country. Titled &#8216;<strong>Change at Jamaica<\/strong>&#8216; the marketing campaign of JetBlue was intended for those passengers making a train change at &#8216;Jamaica&#8217; station in Queens, New York.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8328\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/publicidad-jetblue-jamaica-1.jpg\" alt=\"Acci\u00f3n de Publicidad de JetBlue\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Two Jamaicans lying on <strong>beach chairs, with sand, palm tree<\/strong>s and a pleasant feeling of well-being was the counterpoint to the stressed travelers who had to arrive at their destinations using the public transport exchanger.<\/p>\n<p>The fun performance of the set Jamaicans interacting with travelers and selling a piece of paradise in hell is the best of JetBlue&#8217;s action. A whole string of Jamaican topics that surprised those more daring passengers who interacted with the hosts and did not believe if it was true or were really kidding.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8327\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/publicidad-jetblue-jamaica-2.jpg\" alt=\"Acci\u00f3n de Publicidad de JetBlue\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>After a few moments of fun and relaxation between the hosts and the passengers, the whole surprise\u00a0was discovered. A <strong>change of train ticket for a direct plane to Montego Bay, Jamaica.<\/strong> A surprise for those subway users who dared to interact in the funny <strong>marketing campaign of JetBlue<\/strong> to end up traveling to Jamaica instead of the destination they had planned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Original and funny marteking campaign of JetBlue at &#8216;Jamaica&#8217;, the Queens subway stop in New York. To promote the new JetBlue route to Jamaica, the American airline made an original marketing\u00a0action on the New York subway on a cold winter&#8217;s day. And is that winter temperatures rarely exceed 0 degrees in New York when in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[217],"tags":[569],"class_list":["post-32008","post","type-post","status-publish","format-standard","hentry","category-ambient","tag-jetblue"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32008"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32008\/revisions"}],"predecessor-version":[{"id":32010,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32008\/revisions\/32010"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}