{"id":32035,"date":"2017-02-21T09:21:20","date_gmt":"2017-02-21T08:21:20","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/spotify-advertising-campaign\/"},"modified":"2026-08-05T19:40:35","modified_gmt":"2026-08-05T17:40:35","slug":"spotify-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/spotify-advertising-campaign\/","title":{"rendered":"Spotify Advertising Campaign from users playlist"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8533\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-spotify-1.jpg\" alt=\"Campa\u00f1a de Publicidad de Spotify\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_last_Spotify_advertising_campaign_is_made_from_the_playlists_that_have_created_their_users\"><\/span>The last Spotify advertising campaign is made from the playlists that have created their users.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/spotify-advertising-campaign\/#The_last_Spotify_advertising_campaign_is_made_from_the_playlists_that_have_created_their_users\" >The last Spotify advertising campaign is made from the playlists that have created their users.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/spotify-advertising-campaign\/#Spotify_%E2%80%93_Play_this_at_my_funeral\" >Spotify &#8211; Play this at my funeral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/spotify-advertising-campaign\/#Spotify_%E2%80%93_Global_Warming_is_here%E2%80%A6_lets_dance\" >Spotify &#8211; Global Warming is here&#8230; let&#8217;s dance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/spotify-advertising-campaign\/#Spotify_%E2%80%93_Rap_Caviar\" >Spotify &#8211; Rap Caviar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/spotify-advertising-campaign\/#Spotify_Graphic_Campaign\" >Spotify Graphic Campaign<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>We liked the last Spotify advertising campaign.\u00a0After surprising us with <em><strong>&#8220;Music has no end&#8221;<\/strong><\/em> or that emotive <em><strong>&#8220;First Song&#8221;<\/strong><\/em> now launches an advertising campaign based on playlists with strange names that have created users of the popular audio streaming platform.<\/p>\n<p>Who has not ever put a funny name to a playlist? One where to have a friki\u00a0songs, to capture moments lived or doing a car trip in an attempt to put order to your musical tastes and those of your companions.<\/p>\n<p><!--more--><\/p>\n<p>Instead of relying on cold numbers like songs on the platform, the most famous artists you can find in Spotify or its wonderful feature of weekly discovery, the advertising campaign is based on something as tangible and everyday as can be the different lists that have created the users.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8535\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-spotify-2.jpg\" alt=\"\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Spotify has made three TV Commercials\u00a0featuring artists DNCE, Alessia Carra and D.R.A.M. that interpret the will of the user when creating that playlist.<\/p>\n<p>So we find a series of delirious and very original ads like <strong>&#8220;Play this at my funeral&#8221;<\/strong>, where we will see a choreography in a funeral with the songs of the list, <strong>&#8220;Global warming is real &#8230; let&#8217;s dance&#8221;<\/strong>\u00a0where will see two bears dancing and\u00a0<strong>&#8220;Rap Caviar&#8221;<\/strong> we will see the artists that make up the playlist in a box of giant caviar.<\/p>\n<p>A good way to take advantage of the Big Data of your platform and then make a funny and funny campaign, which seems to be the path that has chosen Spotify to carry out its advertising strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spotify_%E2%80%93_Play_this_at_my_funeral\"><\/span>Spotify &#8211; Play this at my funeral<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>https:\/\/youtu.be\/mcwlZC2rRMs<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spotify_%E2%80%93_Global_Warming_is_here%E2%80%A6_lets_dance\"><\/span>Spotify &#8211; Global Warming is here&#8230; let&#8217;s dance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>https:\/\/youtu.be\/-evkStJNLlM<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spotify_%E2%80%93_Rap_Caviar\"><\/span>Spotify &#8211; Rap Caviar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>https:\/\/youtu.be\/pDTjlsAsSOE<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spotify_Graphic_Campaign\"><\/span>Spotify Graphic Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8528\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-de-spotify-5.jpg\" alt=\"Campa\u00f1a de Publicidad de Spotify\" width=\"750\" height=\"575\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-8529\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-de-spotify-4.jpg\" alt=\"Campa\u00f1a de Publicidad de Spotify\" width=\"750\" height=\"575\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-8530\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-de-spotify-3.jpg\" alt=\"Campa\u00f1a de Publicidad de Spotify\" width=\"750\" height=\"575\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-8531\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-de-spotify-2.jpg\" alt=\"Campa\u00f1a de Publicidad de Spotify\" width=\"750\" height=\"575\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-8532\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/campan\u0303a-de-publicidad-de-spotify-1.jpg\" alt=\"Campa\u00f1a de Publicidad de Spotify\" width=\"750\" height=\"575\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last Spotify advertising campaign is made from the playlists that have created their users. We liked the last Spotify advertising campaign.\u00a0After surprising us with &#8220;Music has no end&#8221; or that emotive &#8220;First Song&#8221; now launches an advertising campaign based on playlists with strange names that have created users of the popular audio streaming platform. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197],"tags":[201,469],"class_list":["post-32035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-spotify"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32035"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32035\/revisions"}],"predecessor-version":[{"id":32037,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32035\/revisions\/32037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36742"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}