{"id":32047,"date":"2017-02-28T09:15:57","date_gmt":"2017-02-28T08:15:57","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/virtual-reality-from-audi-sandbox\/"},"modified":"2026-08-05T19:40:39","modified_gmt":"2026-08-05T17:40:39","slug":"virtual-reality-from-audi-sandbox","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/virtual-reality-from-audi-sandbox\/","title":{"rendered":"Discover &#8216;Sandbox&#8217;, an experience with virtual reality from Audi"},"content":{"rendered":"<div class='avia-iframe-wrap'><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/205126931?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%98Sandbox_is_a_marketing_action_with_virtual_reality_from_Audi_that_invites_us_to_drive_the_new_Audi_Q5_in_a_sandbox\"><\/span>&#8216;Sandbox&#8217; is a marketing action with virtual reality from Audi that invites us to drive the new Audi Q5 in a sandbox.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/virtual-reality-from-audi-sandbox\/#%E2%80%98Sandbox_is_a_marketing_action_with_virtual_reality_from_Audi_that_invites_us_to_drive_the_new_Audi_Q5_in_a_sandbox\" >&#8216;Sandbox&#8217; is a marketing action with virtual reality from Audi that invites us to drive the new Audi Q5 in a sandbox.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/virtual-reality-from-audi-sandbox\/#Virtual_reality_from_Audi_Sandbox_Behind_the_cameras\" >Virtual reality from\u00a0Audi: Sandbox.\u00a0Behind the cameras.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Do you remember how fun it was to <strong>play in a sandbox<\/strong> when we were kids? With a few\u00a0toy cars and lots of imagination we were able to spend hours in our mini world of dunes jumping, or performing chases.<\/p>\n<p>Well, it is what the German multinational has thought to carry out its last tv commercial. Invite us to remember those evenings with our toy cars but now &#8230; driving them from inside.\u00a0And we can do this in the action with <strong>virtual reality from Audi<\/strong> called <strong>&#8216;Enter Sandbox&#8217;.<\/strong>\u00a0A real-time experience that combines a physical installation with a driving simulator that allows us to test the new Audi Q5 in a very original way.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8581\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/realidad-virtual-de-audi-1.jpg\" alt=\"Realidad Virtual de Audi\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Firts, in the sandbox we must make the modifications we want as dunes, tunnels, jumps, &#8230; to be later scanned by a depth detection camera and projected into the\u00a0virtual reality. This camera projects more than<strong> 200,000 measurement points<\/strong> to process the final 3D model. Once created, it is only necessary to sit in the <strong>Audi Q5 simulator<\/strong> and put on the <strong>Oculus Rift glasses.<\/strong><\/p>\n<p>The simulator of <strong>virtual reality from Audi<\/strong> gives us the feeling of driving the latest model of Q5. The whole interior has been recreated to the detail to &#8216;feel&#8217;\u00a0a real driving through a sandbox.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8582\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/02\/realidad-virtual-de-audi-3.jpg\" alt=\"Realidad Virtual de Audi\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>The action was taken by MediaMonks, the Norweigan company. Its creative director, <strong>Tom Eriksen<\/strong>\u00a0says: <em>&#8220;It&#8217;s really exciting to see how people experience this for the first time.&#8221;\u00a0<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Virtual_reality_from_Audi_Sandbox_Behind_the_cameras\"><\/span>Virtual reality from\u00a0Audi: Sandbox.\u00a0Behind the cameras.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Se teknologien bak Audi Sandbox\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/8Ik4Pn2fF7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Sandbox&#8217; is a marketing action with virtual reality from Audi that invites us to drive the new Audi Q5 in a sandbox. Do you remember how fun it was to play in a sandbox when we were kids? With a few\u00a0toy cars and lots of imagination we were able to spend hours in our mini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1245,73,1246],"tags":[201,307,74],"class_list":["post-32047","post","type-post","status-publish","format-standard","hentry","category-best-audi-commercials","category-marketing","category-new-advertising-supports","tag-advertising","tag-audi","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32047"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32047\/revisions"}],"predecessor-version":[{"id":32049,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32047\/revisions\/32049"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}