{"id":32053,"date":"2017-03-06T08:59:04","date_gmt":"2017-03-06T07:59:04","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/swedish-railways-ad\/"},"modified":"2026-08-05T19:40:41","modified_gmt":"2026-08-05T17:40:41","slug":"swedish-railways-ad","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/swedish-railways-ad\/","title":{"rendered":"Paul&#8217;s Journey, the inspiring history in the last Swedish Railways ad"},"content":{"rendered":"<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"SJ \u2013 Pelle Pias resa\" src=\"https:\/\/player.vimeo.com\/video\/206151063?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<h1>The last\u00a0Swedish Railways ad shows us Paul&#8217;s captivating interior journey that will change his life.<\/h1>\n<p>We like companies that make ads that dare to break with the traditional routine and go a step further to captivate the consumer. And that is what the Swedish Railways has done for its latest\u00a0tv commercial.<\/p>\n<p>An surprising and unexpected communication of a railway company awaits us in <strong>Paul&#8217;s Journey<\/strong>, the\u00a0new <strong>Swedish Railways ad.<\/strong> And when\u00a0you expect that any slogan <em>&#8220;we arrive punctual&#8221;<\/em>, <em>&#8220;at your service&#8221;<\/em> or <em>&#8220;maximum service and quality&#8221;<\/em> appears, is when the story captivates you.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8618\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/03\/anuncio-de-swedish-railways-2.jpg\" alt=\"Swedish Railways AD\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>With a unusual commercial message and a beautiful photography Paul&#8217;s journey empathizes with the viewer as a simple story of a man embarking on a journey that will change his life forever.<\/p>\n<p>Accompanied by the song <strong>&#8220;This is way&#8221; by Ida Redig,<\/strong> the Swedish Railway ad\u00a0is a message for equality and tolerance that has captivated and surprised everyone.<\/p>\n<p><strong>Visto en<\/strong> | <em><a href=\"http:\/\/www.socialunderground.co\/increible-anuncio-sueco-que-esta-conquistando-europa\/\" target=\"_blank\" rel=\"noopener\">Social Underground<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last\u00a0Swedish Railways ad shows us Paul&#8217;s captivating interior journey that will change his life. We like companies that make ads that dare to break with the traditional routine and go a step further to captivate the consumer. And that is what the Swedish Railways has done for its latest\u00a0tv commercial. An surprising and unexpected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1237],"tags":[201,583,202],"class_list":["post-32053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-tv-commercials","tag-advertising","tag-swedish-railways","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32053"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32053\/revisions"}],"predecessor-version":[{"id":32055,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32053\/revisions\/32055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36740"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}