{"id":32098,"date":"2017-04-11T09:16:08","date_gmt":"2017-04-11T07:16:08","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/top-five-controversial-ads\/"},"modified":"2026-08-05T19:40:55","modified_gmt":"2026-08-05T17:40:55","slug":"top-five-controversial-ads","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/","title":{"rendered":"TOP 5: Most controversial ads in Television"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8880\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/cinco-anuncios-mas-polemicos.jpg\" alt=\"Los cinco anuncios m\u00e1s pol\u00e9micos\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"In_our_top_5_we_talk_about_the_more_controversial_ads_in_Television\"><\/span>In our top 5 we talk about the more controversial ads in Television.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/#In_our_top_5_we_talk_about_the_more_controversial_ads_in_Television\" >In our top 5 we talk about the more controversial ads in Television.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/#Advertising_Association_%E2%80%9CRAE_limpia_fija_y_da_esplendor%E2%80%9D\" >Advertising Association: \u201cRAE, limpia, fija y da esplendor\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/#Desigual_controversial_ad_%E2%80%9CTu_Decides%E2%80%9D\" >Desigual controversial ad &#8220;Tu Decides&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/#Loewe_%E2%80%9CMadrid_1846%E2%80%9D\" >Loewe: \u201cMadrid 1846\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/#Vitaldent_%E2%80%9CHaz_las_paces_con_el_dentista%E2%80%9D\" >Vitaldent: \u201cHaz las paces con el dentista\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/top-five-controversial-ads\/#Pepsi_%E2%80%9CLife_for_now%E2%80%9D\" >Pepsi: &#8220;Life for now&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>There are many ads, spots and advertising campaigns that move between an invisible line that makes a <strong>genius ad or generate a disproportionate controversy<\/strong> that can\u00a0remove ads and kills the\u00a0image of a brand.<\/p>\n<p>We made a <strong>top 5 of the most controversial ads in Television in Spain<\/strong>. Some of them are retired in time to avoid brand reputation crises, others are still hanging on the internet. We talk about the top5 more controversial ads in Television.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising_Association_%E2%80%9CRAE_limpia_fija_y_da_esplendor%E2%80%9D\"><\/span>Advertising Association: \u201cRAE, limpia, fija y da esplendor\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Md4hghTR-XA?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We start with an ad created by the <strong>Advertising Association in Spain<\/strong> to celebrate the <strong>300 years anniversary of RAE<\/strong> (<em>Real Academia Espa\u00f1ola<\/em>). And there is no way to make it worst. The ad simulates the typical ad for cleaning products and housewives. Feminist collectives describes the ad as &#8220;sexist&#8221;,&#8221;misogynist&#8221; and &#8220;discriminatory towards women&#8221;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desigual_controversial_ad_%E2%80%9CTu_Decides%E2%80%9D\"><\/span>Desigual controversial ad &#8220;Tu Decides&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/w2KIOnbgEBY?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Desigual<\/strong> is one of the brands that has always moved in the <strong>fine line that separates the genius of the controversy.<\/strong> The first\u00a0TV campaign and the intention of the brand to break taboos regarding sexuality and women&#8217;s freedom gave rise to a series of cool and funny TV ads<strong>,<\/strong>\u00a0until <strong>&#8220;Tu Decides&#8221;<\/strong> ad. In it\u00a0a <strong>woman puncture a condom to get pregnant<\/strong> just because &#8220;Life is cool&#8221;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loewe_%E2%80%9CMadrid_1846%E2%80%9D\"><\/span>Loewe: \u201cMadrid 1846\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CF1_1GXuoNc?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In 2012, Loewe made a new strategies to promote the new bags collection among the<strong> young urban people.\u00a0<\/strong>Instead of making the tippical fashion TV Commercial they made a short film with an interview to some young people from Madrid. Sentences like\u00a0<strong>\u201cbeing in love it&#8217;s cool<\/strong>\u201d, \u201c<b>like butteflies in the stomac<\/b>\u201d o <strong>\u201cone of the most cool things of spain are the spanish girls<\/strong>\u201d made the TV Campaing\u00a0at the center of consumer criticism.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vitaldent_%E2%80%9CHaz_las_paces_con_el_dentista%E2%80%9D\"><\/span>Vitaldent: \u201cHaz las paces con el dentista\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/D_Arz7dSI-A?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>controversial advertising campaign of Vitaldent<\/strong> generated a unanimous rejection by consumers and associations. In the ad we see some patients leave the consultation of a Latin dentist to go running to a Vitaldent center and to hug to the first professional. A spot that was considered <em>&#8220;pejorative, demeaning and encourage xenophobic stereotypes&#8221;<\/em> by the <strong>Consumers Association Facua.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pepsi_%E2%80%9CLife_for_now%E2%80%9D\"><\/span>Pepsi: &#8220;Life for now&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The latest example of a controversial advertising campaign. In the Pepsi ad\u00a0entitled <strong>&#8220;Life for now&#8221;<\/strong> we see model <strong>Jenny Kendall<\/strong> in a street protest and in which he manages to repress the police action by offering a refreshment to an anti-riot agent. The ad has been labeled offensive and insensitive and has been scorned by social networks with a multitude of complaints about the vanity with which the brand has recreated a protest against the rights of people.<\/p>\n<p><strong>Pepsi has to apologize<\/strong> and ask sorry to Jenny Kendall to put her in this situation.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\"><p>&nbsp;<\/p>\n<p dir=\"ltr\" lang=\"und\"><a href=\"https:\/\/t.co\/I21nQl68cY\">pic.twitter.com\/I21nQl68cY<\/a><\/p>\n<p>\u2014 Pepsi&#x2122; (@pepsi) <a href=\"https:\/\/twitter.com\/pepsi\/status\/849679114416115714\" target=\"_blank\" rel=\"noopener\">5 de abril de 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Links<\/strong>\u00a0| <em><a href=\"http:\/\/elpais.com\/elpais\/2017\/04\/06\/gente\/1491456811_849332.html\" target=\"_blank\" rel=\"noopener\">El Pa\u00eds<\/a><\/em>\u00a0| <em><a href=\"http:\/\/computerhoy.com\/listas\/imagen-sonido\/anuncios-mas-polemicos-historia-vistos-tv-12703\" target=\"_blank\" rel=\"noopener\">Computer Hoy<\/a><\/em>\u00a0| <em>Zenith<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our top 5 we talk about the more controversial ads in Television. There are many ads, spots and advertising campaigns that move between an invisible line that makes a genius ad or generate a disproportionate controversy that can\u00a0remove ads and kills the\u00a0image of a brand. We made a top 5 of the most controversial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,73,1240],"tags":[201,600,601,74,285,602,222,604],"class_list":["post-32098","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing","category-viral-advertising","tag-advertising","tag-desigual","tag-loewe","tag-marketing","tag-pepsi","tag-rae","tag-viral","tag-vitaldent"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32098"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32098\/revisions"}],"predecessor-version":[{"id":32100,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32098\/revisions\/32100"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}