{"id":32113,"date":"2017-04-24T08:04:25","date_gmt":"2017-04-24T06:04:25","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ambient-advertising-from-nescafe-hello-bench\/"},"modified":"2026-08-05T19:41:00","modified_gmt":"2026-08-05T17:41:00","slug":"ambient-advertising-from-nescafe-hello-bench","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ambient-advertising-from-nescafe-hello-bench\/","title":{"rendered":"The original Ambient Advertising from Nescaf\u00e9 to know new people: &#8216;Hello Bench&#8217;"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oBwOac2A4gI\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>&#8216;Hello Bench&#8217; is the new and original ambient advertising from Nescaf\u00e9 in Italy that allow you to meet new people.<\/h1>\n<p>We like the new advertising strategy from Nescaf\u00e9 in Italy.<\/p>\n<p>Nos gusta la nueva <strong>estrategia publicitaria que Nescaf\u00e9<\/strong> est\u00e1 desarrollando en <strong>Italia.<\/strong> Under the concept of meeting all together to start a conversation through coffee, the brand\u00a0is creating ambient advertising actions in different areas of Italy like the fantastic #NextdoorHello a campaign in which they\u00a0helped a community of neighbors to know each other better trough a coffe cup.<\/p>\n<p>Now they want to encourage new encounters between strangers through a cup of Nescaf\u00e9 with &#8216;Hello Bench&#8217;, an original idea to meet new people when you are resting in a bank.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8969\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/banco-de-nescafe-hello-bench-1.jpg\" alt=\"Ambient Advertising from Nescaf\u00e9\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>According to the company:\u00a0Creating new relationships it&#8217;s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug.<\/p>\n<p>That&#8217;s exactly what we did with The Nescafe Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation\/connection. Once again, new connections are born with Nescafe.<\/p>\n<p>A fun and original idea that ends with the slogan <strong>&#8220;Start a real connection&#8221;<\/strong>, that\u00a0defines\u00a0the ambient Advertising from Nescaf\u00e9 in Italy.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Via<\/strong>\u00a0| <em><a href=\"http:\/\/creativecriminals.com\/nescaf\/the-hello-bench\" target=\"_blank\" rel=\"noopener noreferrer\">Creative Criminals<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Hello Bench&#8217; is the new and original ambient advertising from Nescaf\u00e9 in Italy that allow you to meet new people. We like the new advertising strategy from Nescaf\u00e9 in Italy. Nos gusta la nueva estrategia publicitaria que Nescaf\u00e9 est\u00e1 desarrollando en Italia. Under the concept of meeting all together to start a conversation through coffee, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[217,1240],"tags":[220,502,222],"class_list":["post-32113","post","type-post","status-publish","format-standard","hentry","category-ambient","category-viral-advertising","tag-ambient","tag-nescafe","tag-viral"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32113"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32113\/revisions"}],"predecessor-version":[{"id":32115,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32113\/revisions\/32115"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}