{"id":32119,"date":"2017-04-27T09:08:38","date_gmt":"2017-04-27T07:08:38","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/best-advertising-campaigns-for-the-champions-league\/"},"modified":"2026-08-05T19:41:02","modified_gmt":"2026-08-05T17:41:02","slug":"best-advertising-campaigns-for-the-champions-league","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/","title":{"rendered":"TOP5: Best Advertising Campaigns for the Champions League"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9018\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/best-advertising-campaigns-for-the-champions-league.jpg\" alt=\"The Best Advertising Campaigns for the Champions League\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Football_and_advertising_The_Best_Advertising_Campaigns_for_the_Champions_League\"><\/span>Football and advertising: The\u00a0Best Advertising Campaigns for the Champions League.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#Football_and_advertising_The_Best_Advertising_Campaigns_for_the_Champions_League\" >Football and advertising: The\u00a0Best Advertising Campaigns for the Champions League.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#Viral_Campaign_from_Heineken_for_the_Champions_League\" >Viral Campaign from\u00a0Heineken for the Champions League<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#Mediaset_TV_commercial_Ghost\" >Mediaset TV\u00a0commercial: Ghost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#Heinken_The_Dilemma\" >Heinken: The Dilemma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#MasterCard_Gianluigi_Buffon\" >MasterCard: Gianluigi Buffon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#Heineken_El_Candidato\" >Heineken: El Candidato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#You_may_like_Top_5_Best_motivational_TV_advertisements\" >You may like: Top 5: Best motivational TV advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-for-the-champions-league\/#You_may_like_Top_5_Most_controversials_ads_in_TV\" >You may like: Top 5:\u00a0Most controversials ads in TV<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Every time a great\u00a0event\u00a0happens, brands make the best of themselves to communicate their product. It is a good place for creative people to develop their ideas. Leisure, fun, sport, friends, family, emotion and passion are some of the elements that allow you to make a\u00a0original and fun advertising campaign.<\/p>\n<p><!--more--><\/p>\n<p>Due to sponsorship contracts, there are few brands that can access advertising for the Champions League. We currently have Heineken, Master Card and Playstation as official sponsors of the event as well as televisions that\u00a0broadcast football matches<\/p>\n<p>Our today&#8217;s TOP5 we&#8217;ll see the<strong> best advertising campaigns for the Champions League.<\/strong> That&#8217;s our selection, we&#8217;ll love to hear yours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Viral_Campaign_from_Heineken_for_the_Champions_League\"><\/span>Viral Campaign from\u00a0Heineken for the Champions League<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZqbI0sqNe8o\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In 2009 <strong>Heineken made a campaign for the Champions League<\/strong> that was popularized thanks to the sports and news programs.\u00a0That campaign was the first of all viral\u00a0campaigns. One that later\u00a0all companies would perform actions to be seen around the world.<\/p>\n<p>The cheating was that brides, teachers and bosses, propose to their partners, students and employees to go to a concert of classical music the same day of the game, forcing them to miss the important match in the Champions League. They did not know that the moment of the joke was emitted live by Sky Sports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mediaset_TV_commercial_Ghost\"><\/span>Mediaset TV\u00a0commercial: Ghost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/h77aVgydt8c\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In <strong>2015 Mediaset carried out an advertising campaign<\/strong> to promote the broadcast of matches on its platform. In it we see a version of the popular scene of Ghost that carried out <strong>Demi Moore and Patrick Swayze<\/strong> but with a small difference in the final result.\u00a0The TV Commercial become viral in the Social Networks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heinken_The_Dilemma\"><\/span>Heinken: The Dilemma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/R6xLcItSJN8\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>For the <strong>2016 edition, Heineken set Simone a trap<\/strong>, a Roma fan who always sees football with his friends, but who has to decide between watching a match in the VIP area in the\u00a0stadium leaving his friends or not. Once inside the stadium, the friends appear on the electronic scoreboard urging Simeone to catch a helicopter to be with them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MasterCard_Gianluigi_Buffon\"><\/span>MasterCard: Gianluigi Buffon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mHsj_3MFioo\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Master Card made in 2016 an advertising action called &#8220;Priceless &#8211; Surprises&#8221;<\/strong> in which a Buffon fan who wanted to tattoo the goalkeeper&#8217;s face on his leg received a surprise from the goalkeeper in the tattoo studio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heineken_El_Candidato\"><\/span>Heineken: El Candidato<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0TYpXgqXeu8\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>For the search of workers in &#8220;Events and Sponsors&#8221; area, Heineken interviewed a large number of people, who had a challenge based on 3 types of scenarios and thus test them and find the interviewee to meet the expectations of the case .<\/p>\n<p style=\"text-align: justify;\">When it got the winner, <strong>Jasper, was taken to the Champions League match Juventus Vs. Chelsea<\/strong>\u00a0with the excuse that the interview still continued and that it had to realize a last work,\u00a0to help flutter a flag in the middle of the field, not knowing that it was just a pretext to present it before the whole stadium as a new member of the Heineken team.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"You_may_like_Top_5_Best_motivational_TV_advertisements\"><\/span>You may like: Top 5: Best motivational TV advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/top5-motivational-tv-advertisements\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-8903 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/best-motivational-TV-advertisements-1.jpg\" alt=\"Best Motivational TV advertisements\" width=\"750\" height=\"350\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-4tw1w8-3c63ab0d9684654bdda91ef815e5bdf9-wrap avia-button-left  avia-builder-el-0  el_before_av_button  avia-builder-el-first '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4tw1w8-3c63ab0d9684654bdda91ef815e5bdf9\">\n#top #wrap_all .avia-button.av-4tw1w8-3c63ab0d9684654bdda91ef815e5bdf9{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-4tw1w8-3c63ab0d9684654bdda91ef815e5bdf9 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-4tw1w8-3c63ab0d9684654bdda91ef815e5bdf9 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;b&gt;See Best Motivational TV advertisements&lt;\/b&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><b>See Best Motivational TV advertisements<\/b><\/span><\/a><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"You_may_like_Top_5_Most_controversials_ads_in_TV\"><\/span>You may like: Top 5:\u00a0Most controversials ads in TV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/top-five-controversial-ads\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8887\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/five-controversial-ads.jpg\" alt=\"Controversial ads\" width=\"750\" height=\"350\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-2seqew-19112ee117a610d96d484399107c6c4e-wrap avia-button-left  avia-builder-el-1  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2seqew-19112ee117a610d96d484399107c6c4e\">\n#top #wrap_all .avia-button.av-2seqew-19112ee117a610d96d484399107c6c4e{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2seqew-19112ee117a610d96d484399107c6c4e .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-2seqew-19112ee117a610d96d484399107c6c4e av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;See Best Controversial Ads&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>See Best Controversial Ads<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Football and advertising: The\u00a0Best Advertising Campaigns for the Champions League. Every time a great\u00a0event\u00a0happens, brands make the best of themselves to communicate their product. It is a good place for creative people to develop their ideas. Leisure, fun, sport, friends, family, emotion and passion are some of the elements that allow you to make a\u00a0original [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,73,189],"tags":[201,238,74,606,607,496,608],"class_list":["post-32119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","category-reports","tag-advertising","tag-heineken","tag-marketing","tag-mastercard","tag-mediaset","tag-playstation","tag-publicidad-viral"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32119"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32119\/revisions"}],"predecessor-version":[{"id":32121,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32119\/revisions\/32121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36725"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}