{"id":32128,"date":"2017-05-09T08:23:45","date_gmt":"2017-05-09T06:23:45","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/viral-ad-campaign-from-heineken\/"},"modified":"2026-08-05T19:41:05","modified_gmt":"2026-08-05T17:41:05","slug":"viral-ad-campaign-from-heineken","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/viral-ad-campaign-from-heineken\/","title":{"rendered":"Viral ad campaign from Heineken for the Champions League: TimeZone"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UaiQpu06cPo\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><span class=\"ez-toc-section\" id=\"TimeZone_is_the_last_viral_ad_campaign_from_Heineken_for_the_Champions_League_for_workers_who_watch_the_match_in_the_office\"><\/span>TimeZone is the last viral ad campaign from Heineken for the\u00a0Champions League\u00a0for\u00a0workers who watch the match in the office.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/viral-ad-campaign-from-heineken\/#TimeZone_is_the_last_viral_ad_campaign_from_Heineken_for_the_Champions_League_for_workers_who_watch_the_match_in_the_office\" >TimeZone is the last viral ad campaign from Heineken for the\u00a0Champions League\u00a0for\u00a0workers who watch the match in the office.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/viral-ad-campaign-from-heineken\/#You_may_also_like\" >You may also like:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <a href=\"https:\/\/www.esloganmagazine.com\/best-advertising-campaigns-for-the-champions-league\/\" target=\"_blank\" rel=\"noopener\">Heineken advertising campaigns associated with the Champions League<\/a> every day surprise us more. And it is not easy as they have been carrying out viral marketing campaigns very originals.<\/p>\n<p><!--more--><\/p>\n<p><strong>Heineken&#8217;s last viral campaign<\/strong> has been made in Brazil, where the passion of Brazilians for football\u00a0is well known. The problem comes when they want to see a Champions League match as these are played at 20:45 in Europe while in Latin America is 11 in the morning.<\/p>\n<p>This causes many workers to see the party in their jobs, &#8211; as in <strong>Pirelli Brazil<\/strong> &#8211; lowering their productivity in those hours while they watch the game on their smartphones, laptops and other devices.<\/p>\n<p><strong>Heineken and Pirelli<\/strong> agreed to give a scare to those workers who had stopped working to watch the match. With a hidden camera joke and, after the reprimand by the manager, they were offered to enter the program <strong>&#8216;Heineken TimeZone&#8217;<\/strong> and adapt their work day to the one they do in Europe.<\/p>\n<p>From that moment and through a smartwatch of the brand, they had to fulfill a series of objectives and habits in order to keep pace with European time. Get up early, go to work when everything is closed, eat when done in Europe and several fun situations more that lead to a final surprise for workers watching the match of the Champions League.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_may_also_like\"><\/span>You may also like:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/best-advertising-campaigns-for-the-champions-league\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-9018 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/best-advertising-campaigns-for-the-champions-league.jpg\" alt=\"The Best Advertising Campaigns for the Champions League\" width=\"750\" height=\"350\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-334jcx-f201c7d570bd5905020856a149938779-wrap avia-button-left  avia-builder-el-0  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-334jcx-f201c7d570bd5905020856a149938779\">\n#top #wrap_all .avia-button.av-334jcx-f201c7d570bd5905020856a149938779{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-334jcx-f201c7d570bd5905020856a149938779 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-334jcx-f201c7d570bd5905020856a149938779 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;Best Advertising campaigns for the Champions League&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>Best Advertising campaigns for the Champions League<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TimeZone is the last viral ad campaign from Heineken for the\u00a0Champions League\u00a0for\u00a0workers who watch the match in the office. The Heineken advertising campaigns associated with the Champions League every day surprise us more. And it is not easy as they have been carrying out viral marketing campaigns very originals.<\/p>\n","protected":false},"author":1,"featured_media":36725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1251,73,1240],"tags":[238,74,608,222],"class_list":["post-32128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-heineken-commercials","category-marketing","category-viral-advertising","tag-heineken","tag-marketing","tag-publicidad-viral","tag-viral"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32128"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32128\/revisions"}],"predecessor-version":[{"id":32130,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32128\/revisions\/32130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36725"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}