{"id":32131,"date":"2017-05-15T08:49:46","date_gmt":"2017-05-15T06:49:46","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/best-emotional-advertising\/"},"modified":"2026-08-05T19:41:06","modified_gmt":"2026-08-05T17:41:06","slug":"best-emotional-advertising","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/","title":{"rendered":"TOP5: Best emotional advertising seen on TV"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9152\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/05\/best-emotional-advertising.jpg\" alt=\"Best emotional advertising\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_emotions_are_a_powerful_selling_tool_We_take_a_look_at_5_best_emotional_advertising_seen_on_TV\"><\/span>The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#The_emotions_are_a_powerful_selling_tool_We_take_a_look_at_5_best_emotional_advertising_seen_on_TV\" >The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#Coming_home_for_Christmas\" >Coming home for Christmas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#Ikea_%E2%80%93_The_other_cart\" >Ikea &#8211;\u00a0The other cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#Loteria_2014_advertising\" >Loter\u00eda 2014 advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#True_Corporation_Advertising\" >True Corporation Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#Emotional_advertising_from_Coca-Cola\" >Emotional advertising from\u00a0Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#May_you_interested_in_TOP5_Motivation_Advertising\" >May you interested in: TOP5 Motivation Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-emotional-advertising\/#May_you_interested_in_TOP5_Controversial_Advertising\" >May you interested in: TOP5\u00a0Controversial Advertising<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>When making an advertising campaign, <strong>appealing to emotions usually gives a great result<\/strong> to get the consumer empathize with the brand, product or service that wants to offer us.<\/p>\n<p>When we are told <strong>a story involves emotion<\/strong>, our brain is activated in multiple parts showing a more intense activity. The studies corroborate that we usually forget the mere data but remember the stories that have moved us. Emotional advertising is one of the pillars in which you define the meaning of <strong>Storytelling<\/strong> to generate empathy for the consumer.<\/p>\n<p>Like <a href=\"https:\/\/www.esloganmagazine.com\/top5-motivational-tv-advertisements\/\" target=\"_blank\" rel=\"noopener\">motivational advertising campaigns<\/a>, if done correctly has a double effect, <strong>the consumers are identified<\/strong> with history and therefore linked to the brand thanks to the activation of <strong>mirror neurons<\/strong> in the individual as part of <strong>neuromarketing.<\/strong><\/p>\n<p>Let&#8217;s take a look to the<strong> 5 best emotional advertising seen on TV.<\/strong><\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coming_home_for_Christmas\"><\/span>Coming home for Christmas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BR6WfTlKt30\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Rarely has so much emotion been concentrated in such a short time. A <strong>mythical spot of Spanish advertising<\/strong>, copied, versioned and evolved to satiety but with the same final message: the family who returns home for Christmas. A classic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ikea_%E2%80%93_The_other_cart\"><\/span>Ikea &#8211;\u00a0The other cart<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5egLxg_7mg0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>best advertising campaigns of Ikea<\/strong> usually have ads of all kinds: funny, practical, original and &#8230; emotive. With <strong>&#8216;The other letter&#8217;<\/strong> the question that the Swedish company is asked is: why do we strive to always give the little ones what they do not want? And is that the letters written by the children to their parents were quite different from the one written to the wise men.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loteria_2014_advertising\"><\/span>Loter\u00eda 2014 advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ei-_M_3aTyI\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>An instant classic<\/strong> and undoubtedly is the most remembered announcement of the Christmas Lottery in recent years. Antonio, Manu and a bar celebrating El Gordo. The rest is already known by all. A true friendship story.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"True_Corporation_Advertising\"><\/span>True Corporation Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3aSYt9re2NM\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We now move away from the holiday season to travel to <strong>Thailand.<\/strong> And it is that the emotional announcement of <strong>True Corporation<\/strong> initiated a series of emotive spots Thai that arrive at half the world thanks to the virality. The cause of success is in a spot on the value of human solidarity, which has come back even many years later.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Emotional_advertising_from_Coca-Cola\"><\/span>Emotional advertising from\u00a0Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FGCtNmpxQcw\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Coca-cola specializes in carrying out <strong>emotional advertising campaign<\/strong>s. In this case we know the story of Josep, an old man of 102 years who gives wise advice about life to Aitana, a baby who is three days away from being born.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_you_interested_in_TOP5_Motivation_Advertising\"><\/span>May you interested in: TOP5 Motivation Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/top5-motivational-tv-advertisements\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-8903 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/best-motivational-TV-advertisements-1.jpg\" alt=\"Best Motivational TV advertisements\" width=\"750\" height=\"350\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-46i5cu-7a654fb3a5ea7108097a639bc9524b52-wrap avia-button-left  avia-builder-el-0  el_before_av_button  avia-builder-el-first '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46i5cu-7a654fb3a5ea7108097a639bc9524b52\">\n#top #wrap_all .avia-button.av-46i5cu-7a654fb3a5ea7108097a639bc9524b52{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-46i5cu-7a654fb3a5ea7108097a639bc9524b52 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-46i5cu-7a654fb3a5ea7108097a639bc9524b52 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;See 5 best motivational advertising&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>See 5 best motivational advertising<\/strong><\/span><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"May_you_interested_in_TOP5_Controversial_Advertising\"><\/span>May you interested in: TOP5\u00a0Controversial Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/top-five-controversial-ads\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-8887 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/04\/five-controversial-ads.jpg\" alt=\"Controversial ads\" width=\"750\" height=\"350\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-37ci32-4cbd42ed87e849beb6095a30c9f2e19b-wrap avia-button-left  avia-builder-el-1  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ci32-4cbd42ed87e849beb6095a30c9f2e19b\">\n#top #wrap_all .avia-button.av-37ci32-4cbd42ed87e849beb6095a30c9f2e19b{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-37ci32-4cbd42ed87e849beb6095a30c9f2e19b .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-37ci32-4cbd42ed87e849beb6095a30c9f2e19b av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;See 5 more controversial advertising&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>See 5 more controversial advertising<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV. When making an advertising campaign, appealing to emotions usually gives a great result to get the consumer empathize with the brand, product or service that wants to offer us. When we are told a story involves [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[198,1237,188,73,1240],"tags":[201,620,556,380,381],"class_list":["post-32131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-emotional-advertising","category-best-tv-commercials","category-historic-advertising","category-marketing","category-viral-advertising","tag-advertising","tag-historicos","tag-loterias","tag-thai-life","tag-true-corporation"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32131"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32131\/revisions"}],"predecessor-version":[{"id":32133,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32131\/revisions\/32133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36721"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}