{"id":32137,"date":"2021-12-17T06:00:00","date_gmt":"2021-12-17T05:00:00","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nike-best-advertising-campaigns\/"},"modified":"2026-08-05T19:41:07","modified_gmt":"2026-08-05T17:41:07","slug":"nike-best-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/","title":{"rendered":"TOP5: Nike best advertising campaigns"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-24116 size-full\" title=\"Nike Best Advertising Campaigns\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/05\/nike-best-advertising-campaigns.jpg\" alt=\"Nike Best Advertising Campaigns\" width=\"1200\" height=\"675\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Advertising_History_We_take_a_look_to_the_5_Nike_best_advertising_campaigns_through_its_history\"><\/span>Advertising History. We take a look to the 5 Nike best advertising campaigns through its history.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/#Advertising_History_We_take_a_look_to_the_5_Nike_best_advertising_campaigns_through_its_history\" >Advertising History. We take a look to the 5 Nike best advertising campaigns through its history.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/#5_Just_Do_It_%E2%80%93_1988\" >5. Just Do It &#8211; 1988<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/#4_Michael_Jordan_and_Spike_Lee\" >4. Michael Jordan and\u00a0Spike Lee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/#3_Andre_Agassi_and_Pete_Sampras\" >3. Andre Agassi and\u00a0Pete Sampras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/#2_Nike_%E2%80%93_Airport\" >2. Nike &#8211; Airport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-best-advertising-campaigns\/#1_Nike_%E2%80%93_Good_vs_Evil\" >1. Nike &#8211; Good vs. Evil<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Today we are going to review the <strong>top five advertising campaigns of Nike.<\/strong> <strong>Advertising History.<\/strong> One of the greatest brands, only comparable to\u00a0<strong>Coca-Cola<\/strong> or\u00a0<strong>Google<\/strong>\u00a0for example. A company that has managed to position its brand, logo and slogan to a certain way of understanding the sport: Move, break personal boundaries and get what you set out for. <strong>Just Do It.<\/strong><!--more-->The history of Nike advertising has had ups and downs, as is normal, but overall the tonic has been outstanding. Trying to innovate, proposing new ways of communicating, new ideas and new concepts have made Nike advertising something totally recognizable around the world. And it is not easy being a company of manufacture of sports footwear. Let&#8217;s take a look to the\u00a0<strong>Nike best advertising campaigns.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Just_Do_It_%E2%80%93_1988\"><\/span>5. Just Do It &#8211; 1988<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/p_xozTo6wrU\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The famous slogan of Nike Just Do It made presence in 1988. The phrase was included as a closing of a campaign of television carried out by a pensioner of 80 years who ran many kilometers each day and became a catchy element for the spectators.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Michael_Jordan_and_Spike_Lee\"><\/span>4. Michael Jordan and\u00a0Spike Lee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Abr_LU822rQ\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nike was one of the pioneers in <strong>paying athletes to wear their shoes.<\/strong> One of his great successes was to hire a young Michael Jordan and make a line of exclusive products called <strong>&#8220;Air Jordan&#8221;.<\/strong> The ad featuring <strong>Spike Lee<\/strong> and <strong>Michael Jordan<\/strong> kicked off a mythical product line.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Andre_Agassi_and_Pete_Sampras\"><\/span>3. Andre Agassi and\u00a0Pete Sampras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HkFytHPxa_4\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>When it comes to sponsoring athletes, Nike opts for Americans. Among them were <strong>Pete Sampras<\/strong> and <strong>Andr\u00e9 Agassi<\/strong> who staged an unforgettable time raising Nike&#8217;s popularity ratings. In 1995 to realize what would later be known as <strong>&#8220;Guerrilla Marketing&#8221;<\/strong>, simulating to cut the streets of New York and the traffic to realize a game of tennis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Nike_%E2%80%93_Airport\"><\/span>2. Nike &#8211; Airport<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/munMGzeqCQE\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>In the late 90&#8217;s<\/strong> Nike decided to sponsor teams and stars of an exotic sport for them, who practically did not understand anything: <strong>Soccer.<\/strong> For this he created the division Nike Football and studied the soccer culture in each country where football\u00a0raised passions. Then sponsored the <strong>Brazilian soccer team<\/strong> and made this phantastic ad in an evolution of the advertisement starring Sampras and Agassi but this time at an airport.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Nike_%E2%80%93_Good_vs_Evil\"><\/span>1. Nike &#8211; Good vs. Evil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BOM1k4oLGJU\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>And we came to the end of our series on the best advertising ads from Nike. When it came to sponsoring players, Nike decided on those footballers who offered something different to the world of football. <strong>Eric Cantona, Ronaldo, Kluivert, Figo, Maldini,<\/strong> etc &#8230; All of them different footballers and the cracks that marked the difference in their teams. It was not until Euro 1996 in which Nike decided to release<strong> &#8216;Good vs Evil&#8217;. <\/strong>A spectacular tv ad\u00a0that was dedicated almost a special event on European television the night of the premiere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising History. We take a look to the 5 Nike best advertising campaigns through its history. Today we are going to review the top five advertising campaigns of Nike. Advertising History. One of the greatest brands, only comparable to\u00a0Coca-Cola or\u00a0Google\u00a0for example. A company that has managed to position its brand, logo and slogan to a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237,73,200],"tags":[201,74,281,282,202],"class_list":["post-32137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-tv-commercials","category-marketing","category-the-best-commercials-of","tag-advertising","tag-marketing","tag-nike","tag-nike50","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32137"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32137\/revisions"}],"predecessor-version":[{"id":32139,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32137\/revisions\/32139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36270"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}