{"id":32143,"date":"2017-05-23T08:05:18","date_gmt":"2017-05-23T06:05:18","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-napkin-holder\/"},"modified":"2026-08-05T19:41:09","modified_gmt":"2026-08-05T17:41:09","slug":"coca-cola-napkin-holder","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-napkin-holder\/","title":{"rendered":"A Coca-Cola napkin holder for capturing photographs in 360 degrees"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/164385020?title=0&amp;byline=0&amp;portrait=0\" width=\"850\" height=\"478\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>Coca-Cola creates a napkin holder\u00a0for capturing photographs in 360 degrees.<\/h1>\n<p>We like the initiatives launched by the subsidiaries of the big brands in different countries. Always under a common communication but granting some creative freedom that allows to create original marketing actions. The examples of the<a href=\"https:\/\/www.esloganmagazine.com\/ikea-social-media-campaign-insomnia\/\" target=\"_blank\" rel=\"noopener\"> Ikea advertising campaigns<\/a> or the <a href=\"https:\/\/www.esloganmagazine.com\/ambient-advertising-from-nescafe-hello-bench\/\" target=\"_blank\" rel=\"noopener\">marketing actions of Nescaf\u00e9 <\/a>are clear.<\/p>\n<p>In this case we talk about an original initiative of <strong>Coca-Cola Spain<\/strong> by turning the typical <strong>napkin holder into a 360 degree camera<\/strong> with which you can connect via smartphone.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9233 size-full\" title=\"Coca-Cola napkin holder\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/05\/servilletero-de-coca-cola-2.jpg\" alt=\"Coca-Cola napkin holder\" width=\"750\" height=\"350\" \/><\/p>\n<p>The <strong>Coca-Cola napkin holder<\/strong> is called <strong>Happiness 360\u00ba<\/strong> and it is still an idea of Coca-Cola to continue with the image of happiness and friendship\u00a0that has accompanied the brand all this time. We all remember your series of marketing actions focused on a vending machine.<\/p>\n<p>Just connect via Bluetooth and the napkin will allow you to capture 360\u00ba images of everything that happens on the table. Then you can share them on social networks with your friends.<\/p>\n<p><strong>Fuente<\/strong> | <a href=\"https:\/\/socialunderground.co\/coca-cola-servilletero-fotos-360-grados\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Underground<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola creates a napkin holder\u00a0for capturing photographs in 360 degrees. We like the initiatives launched by the subsidiaries of the big brands in different countries. Always under a common communication but granting some creative freedom that allows to create original marketing actions. The examples of the Ikea advertising campaigns or the marketing actions of Nescaf\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,1246,1252],"tags":[201,221,622,74],"class_list":["post-32143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-new-advertising-supports","category-the-best-coca-cola-commercials","tag-advertising","tag-coca-cola","tag-cocacola","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32143"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32143\/revisions"}],"predecessor-version":[{"id":32145,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32143\/revisions\/32145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36716"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}