{"id":32164,"date":"2017-06-07T08:05:24","date_gmt":"2017-06-07T06:05:24","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/best-advertising-campaigns-el-sol-2017\/"},"modified":"2026-08-05T19:41:24","modified_gmt":"2026-08-05T17:41:24","slug":"best-advertising-campaigns-el-sol-2017","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/","title":{"rendered":"Best advertising campaigns in &#8216;El Sol 2017&#8217;"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-9338 size-full\" title=\"Best Advertising Campaigns\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/06\/el-sol-2017-winners.jpg\" alt=\"Best Advertising Campaigns\" width=\"750\" height=\"350\" \/><\/p>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_best_advertising_campaigns_in_%E2%80%98El_Sol_2017\"><\/span>The best advertising campaigns in &#8216;El Sol 2017&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#The_best_advertising_campaigns_in_%E2%80%98El_Sol_2017\" >The best advertising campaigns in &#8216;El Sol 2017&#8217;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Sol_de_platino_%E2%80%93_Payphonebank\" >Sol de platino &#8211; Payphonebank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Brand_Content_Audi\" >Brand Content: Audi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Tv_and_cinema_Quilmes\" >Tv and cinema: Quilmes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Integrated_campaign_Loterias_y_apuestas\" >Integrated campaign: Loter\u00edas y apuestas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Digital_paellaemoji\" >Digital:\u00a0#paellaemoji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Smartphone_Samsung\" >Smartphone: Samsung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Media_Unicef\" >Media: Unicef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Production_Microsoft\" >Production: Microsoft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-el-sol-2017\/#Newspapers_and_Magazines_Getty_Images\" >Newspapers and Magazines: Getty Images<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">We entered the period of <strong><a href=\"https:\/\/www.esloganmagazine.com\/tag\/advertising\/\" target=\"_blank\" rel=\"noopener\">advertising<\/a> festivals.<\/strong> And is that has been held in Bilbao the <a href=\"http:\/\/elsolfestival.com\/\" target=\"_blank\" rel=\"noopener\"><strong>32nd edition of the Festival El Sol<\/strong><\/a> dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.esloganmagazine.com\/tag\/el-sol\" target=\"_blank\" rel=\"noopener\">The Festival <\/a>presented a total of <strong>289 awards<\/strong> among the 15 official sections; spread over 85 agencies and 16 different countries. Colombia won the &#8216;Sol de platino&#8217;\u00a0for its action in telephone booths called &#8220;Payphonebank&#8221; and Spain took 182 statuettes.<\/p>\n<p style=\"text-align: justify;\">Of all the most outstanding publicity campaigns carried out in Ibero-America, <strong>Proximity agency<\/strong> took the recognition to the festival agency and <strong>&#8216;Loter\u00edas y apuestas del estado&#8217;\u00a0<\/strong>that won the Advertiser of the Year award.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Sol_de_platino_%E2%80%93_Payphonebank\"><\/span>Sol de platino &#8211; Payphonebank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xeKLhr23MFI?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Content_Audi\"><\/span>Brand Content: Audi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/V-siux-rWQM?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tv_and_cinema_Quilmes\"><\/span>Tv and cinema: Quilmes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2oiuOoihZIE?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integrated_campaign_Loterias_y_apuestas\"><\/span>Integrated campaign: Loter\u00edas y apuestas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lyEUtlkHf6U?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_paellaemoji\"><\/span>Digital:\u00a0#paellaemoji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sNtvARA01U0?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Smartphone_Samsung\"><\/span>Smartphone: Samsung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gHpA4vIogck?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Media_Unicef\"><\/span>Media: Unicef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dMZXv53XrFM?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Production_Microsoft\"><\/span>Production: Microsoft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/214480716?title=0&amp;byline=0&amp;portrait=0\" width=\"850\" height=\"478\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Newspapers_and_Magazines_Getty_Images\"><\/span>Newspapers and Magazines: Getty Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9331 size-full\" title=\"Mejores campa\u00f1as de publicidad El sol 2017 - Getty Images\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/06\/getty-images-el-sol-2017-3.jpg\" alt=\"Mejores campa\u00f1as de publicidad El sol 2017 - Getty Images\" width=\"750\" height=\"500\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9330 size-full\" title=\"Mejores campa\u00f1as de publicidad El sol 2017 - Getty Images\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/06\/getty-images-el-sol-2017.jpg\" alt=\"Mejores campa\u00f1as de publicidad El sol 2017 - Getty Images\" width=\"750\" height=\"500\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9329 size-full\" title=\"Mejores campa\u00f1as de publicidad El sol 2017 - Getty Images\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/06\/getty-images-el-sol-2017-2.jpg\" alt=\"Mejores campa\u00f1as de publicidad El sol 2017 - Getty Images\" width=\"750\" height=\"500\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best advertising campaigns in &#8216;El Sol 2017&#8217; We entered the period of advertising festivals. And is that has been held in Bilbao the 32nd edition of the Festival El Sol dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year. The Festival [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,217,1237,187,1250,73,424,541],"tags":[201,307,363,633,74,320,634,521,223,635],"class_list":["post-32164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-ambient","category-best-tv-commercials","category-graphic-design","category-guerrilla-marketing","category-marketing","category-social-media","category-street-marketing","tag-advertising","tag-audi","tag-festival-el-sol","tag-getty-images","tag-marketing","tag-microsoft","tag-payphone-bank","tag-quilmes","tag-samsung","tag-unicef"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32164"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32164\/revisions"}],"predecessor-version":[{"id":32166,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32164\/revisions\/32166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36707"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}