{"id":32167,"date":"2017-06-08T07:50:59","date_gmt":"2017-06-08T05:50:59","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nutella-unica-packaging-marketing\/"},"modified":"2026-08-05T19:41:25","modified_gmt":"2026-08-05T17:41:25","slug":"nutella-unica-packaging-marketing","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nutella-unica-packaging-marketing\/","title":{"rendered":"&#8216;Nutella Unica&#8217; creates seven million of Nutella different packaging"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RY-nK4ChLEQ?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>Nutella has launched a new marketing campaign called &#8216;Nutella Unica&#8217; where it has created seven million different Nutella packagings.<\/h1>\n<p><strong>Nutella<\/strong>, the chocolate cream brand created by <strong>Michele Ferrero in 1965<\/strong>\u00a0created a fantastic marketing campaign recently where you could customize the label to put the name on the packaging.<\/p>\n<p>The campaign was so successful that many brands like <a href=\"https:\/\/www.esloganmagazine.com\/tag\/coca-cola\/\" target=\"_blank\" rel=\"noopener\">Coca-Cola<\/a> made similar moves. Although in the case of the American multinational the labels came printed in a series of predetermined names;\u00a0the marketing campaign of Nutella allowed to personalize the label with the name that you wanted.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9344 size-full\" title=\"Nutella Unica, campa\u00f1a de marketing de Nutella\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/06\/nutella-unica-3.jpg\" alt=\"Nutella Unica, campa\u00f1a de marketing de Nutella\" width=\"750\" height=\"350\" \/><\/p>\n<p>Well, after the overwhelming success of the initiative, Nutella has once again carried out a <strong>marketing campaign called &#8216;Nutella Unica&#8217;.<\/strong> With the packaging again as the protagonist, has created seven million different boats of Nutella. The idea was to take one of the qualities of the brand to its packaging: The fun.<\/p>\n<p>For this they designed a series of patterns and an algorithm that mixed all available colors. The result? The <strong>&#8216;Nutella Unica&#8217; campaign<\/strong> sold the seven million different Nutella boats in a single month.<\/p>\n<p><strong>Via<\/strong>\u00a0| <a href=\"http:\/\/www.misgafasdepasta.com\/nutella-unica-packagings\/\" target=\"_blank\" rel=\"noopener\"><em>Mis gafas de Pasta<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nutella has launched a new marketing campaign called &#8216;Nutella Unica&#8217; where it has created seven million different Nutella packagings. Nutella, the chocolate cream brand created by Michele Ferrero in 1965\u00a0created a fantastic marketing campaign recently where you could customize the label to put the name on the packaging. The campaign was so successful that many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,321],"tags":[201,74,636,322],"class_list":["post-32167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-packaging","tag-advertising","tag-marketing","tag-nutella","tag-packaging"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32167"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32167\/revisions"}],"predecessor-version":[{"id":32169,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32167\/revisions\/32169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36706"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}