{"id":32198,"date":"2017-07-04T07:09:41","date_gmt":"2017-07-04T05:09:41","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/tram-roulette-marketing-action-holland-casino\/"},"modified":"2026-08-05T19:41:50","modified_gmt":"2026-08-05T17:41:50","slug":"tram-roulette-marketing-action-holland-casino","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/tram-roulette-marketing-action-holland-casino\/","title":{"rendered":"Tram Roulette, the funny marketing action of the Holland Casino"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tBobvvTNlgc?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>Tram Roulette, the funny marketing action of the Holand\u00a0Casino to ease the wait of the passengers of the tram.<\/h1>\n<p>The hangover of the <a href=\"https:\/\/www.esloganmagazine.com\/best-advertising-campaigns-in-cannes\/\" target=\"_blank\" rel=\"noopener\">Cannes advertising festival<\/a> leaves us with a lot of amazing advertising actions\u00a0carried out by <strong>brands and advertising agencies.<\/strong> This is the case of the marketing action carried out by the <strong>Holland Casino in Amsterdam<\/strong>,<strong> &#8216;Tram Roulette&#8217;;<\/strong>\u00a0winner of <strong>six bronze lions<\/strong> including the <strong>best outdoor campaign<\/strong> and guerrilla marketing.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9521\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/07\/tram-roulette-1.jpg\" alt=\"Tram Roulette, del Casino de Holanda\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>To demonstrate that <strong>we all have a player inside<\/strong>, Holland Casino performed this funny marketing action at a tram stop in Amsterdam.<\/p>\n<p>To liven up the wait, they painted <strong>the roulette numbers<\/strong> in the waiting queue at full size. Each streetcar had a <strong>built-in vinyl ball<\/strong> that stopped at one of the numbers in the row. All the action was enlivened by a speaker at the same stop.The lucky player <strong>won an invitation with balance<\/strong> to play in the Casino of Holland.<\/p>\n<p>In addition, the marketing action was issued via <strong>Facebook Live,<\/strong>\u00a0where you could bet the winning number, with option to win prizes and vouchers for the Casino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tram Roulette, the funny marketing action of the Holand\u00a0Casino to ease the wait of the passengers of the tram. The hangover of the Cannes advertising festival leaves us with a lot of amazing advertising actions\u00a0carried out by brands and advertising agencies. This is the case of the marketing action carried out by the Holland Casino [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[217,1250,73,1240],"tags":[220,651,291,74,608],"class_list":["post-32198","post","type-post","status-publish","format-standard","hentry","category-ambient","category-guerrilla-marketing","category-marketing","category-viral-advertising","tag-ambient","tag-casino-holanda","tag-guerrilla","tag-marketing","tag-publicidad-viral"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32198"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32198\/revisions"}],"predecessor-version":[{"id":32200,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32198\/revisions\/32200"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}