{"id":32201,"date":"2017-07-05T07:23:04","date_gmt":"2017-07-05T05:23:04","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/gatorade-advertising-active-water\/"},"modified":"2026-08-05T19:41:51","modified_gmt":"2026-08-05T17:41:51","slug":"gatorade-advertising-active-water","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/gatorade-advertising-active-water\/","title":{"rendered":"The Gatorade&#8217;s advertising with a spectacular figure made of water drops"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/219076808?title=0&amp;byline=0&amp;portrait=0\" width=\"850\" height=\"478\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><span class=\"ez-toc-section\" id=\"For_the_last_Gatorades_advertising_they_have_made_a_spectacular_animated_figure_with_drops_of_water_and_none_is_made_with_CGI\"><\/span>For the last\u00a0Gatorade&#8217;s advertising they have made a spectacular animated figure with drops of water and none is made with CGI.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/gatorade-advertising-active-water\/#For_the_last_Gatorades_advertising_they_have_made_a_spectacular_animated_figure_with_drops_of_water_and_none_is_made_with_CGI\" >For the last\u00a0Gatorade&#8217;s advertising they have made a spectacular animated figure with drops of water and none is made with CGI.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/gatorade-advertising-active-water\/#Making_of_Gatorades_advertising_Active_Water\" >Making of Gatorade&#8217;s advertising: Active Water<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Technology has allowed us to reach <strong>unimaginable limits. <\/strong>Distinguishing <strong>between the real or the fictitious<\/strong> is a thin line that allows us to carry out works that were unthinkable.<\/p>\n<p>These new techniques of accomplishment also reached the <strong>advertising productions.<\/strong> Computer animations, special effects and CGI filled the big productions of the multinationals. That&#8217;s why it made us happy to see how <strong>ingenuity, creativity and originality<\/strong> are still present in some advertising campaigns.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9531\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/07\/spot-de-gatorade-gotas-agua-1.jpg\" alt=\"Spot de Gatorade: Active Water\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>This is the case of the spectacular <strong>Gatorade&#8217;s advertising<\/strong> to present its new product line: <strong>Active Water<\/strong>. For this they have made a complex assembly to recreate a human figure through water droplets. And really hard to believe, but behind the spectacular figure <strong>there is nothing of CGI<\/strong>. Just a <strong>3D printer<\/strong> made to measure and engraved with the traditional<strong> Stop Motion technique<\/strong>. The effect is amazing and the result, spectacular.<\/p>\n<p>The figure is the work of director <strong>James Medcraft<\/strong> who has not had it easy to shoot the <strong>Gatorade&#8217;s advertising.<\/strong> First they had to create a 3D printer that let drops go gradually until creating an imperceptible figure. After recording everything with Stop Motion and motion capture, the figure became real.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9530\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/07\/spot-de-gatorade-gotas-agua-2.jpg\" alt=\"Spot de Gatorade: Active Water\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Synchronizing an <strong>Alexa Arri camera<\/strong> mounted on a <strong>robotic Milo arm<\/strong> were launching flashes at high speed. After 5 days recording in the studio and 11 editing, they managed to create a <strong>human figure in real size composed of small drops of water<\/strong> and that seems to move in the air as if by magic.\u00a0Just watch\u00a0the making of the complex procedure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Making_of_Gatorades_advertising_Active_Water\"><\/span>Making of Gatorade&#8217;s advertising: Active Water<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/216359512?title=0&amp;byline=0&amp;portrait=0\" width=\"850\" height=\"478\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<strong>Via<\/strong>\u00a0| <a href=\"http:\/\/es.gizmodo.com\/ni-una-sola-gota-de-agua-de-esta-espectacular-figura-an-1796618252\" target=\"_blank\" rel=\"noopener\">Gizmodo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the last\u00a0Gatorade&#8217;s advertising they have made a spectacular animated figure with drops of water and none is made with CGI. Technology has allowed us to reach unimaginable limits. Distinguishing between the real or the fictitious is a thin line that allows us to carry out works that were unthinkable. These new techniques of accomplishment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237,1246],"tags":[201,652,653,236,202,222],"class_list":["post-32201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-tv-commercials","category-new-advertising-supports","tag-advertising","tag-gatorade","tag-making-of","tag-stop-motion","tag-tv-ads","tag-viral"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32201"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32201\/revisions"}],"predecessor-version":[{"id":32203,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32201\/revisions\/32203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36610"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}