{"id":32228,"date":"2017-09-26T08:00:54","date_gmt":"2017-09-26T06:00:54","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pepsi-iconic-moments\/"},"modified":"2026-08-05T19:42:06","modified_gmt":"2026-08-05T17:42:06","slug":"pepsi-iconic-moments","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pepsi-iconic-moments\/","title":{"rendered":"‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign"},"content":{"rendered":"

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative.<\/h1>\n

Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible. And many times the creatives forget the power of a good idea.<\/a> That’s why we love this Pepsi’s graphic campaign titled ‘Iconic Moments’.<\/strong><\/p>\n

<\/p>\n

For the advertising campaign, Pepsi Light<\/strong> have made a series of photographs that encourage young people to live every moment at it’s best. It is the philosophy of ‘Live for now’<\/strong> the new Leitmotiv of the american multinational, and they have represented with young people enjoying their free time doing what they like.<\/p>\n

Each photograph is carried out by different people performing urban sports. Thus we see experts in parkour, skateboard and breakdance<\/strong> dressed in red, blue and white. <\/strong>The genius comes when a circle wraps a part of his clothes and we see how the Pepsi logo is formed.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative. Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible. And many times the creatives forget the power of a good idea. That’s why we […]<\/p>\n","protected":false},"author":1,"featured_media":37312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[646,187,1258,1259],"tags":[480,190,285],"class_list":["post-32228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-graphic-design","category-photography","category-the-best-pepsi-commercials","tag-branding","tag-graphic-design","tag-pepsi"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32228"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32228\/revisions"}],"predecessor-version":[{"id":32230,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32228\/revisions\/32230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/37312"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}