{"id":32240,"date":"2017-10-10T07:57:47","date_gmt":"2017-10-10T05:57:47","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/burger-kings-marketing-action\/"},"modified":"2026-08-05T19:42:09","modified_gmt":"2026-08-05T17:42:09","slug":"burger-kings-marketing-action","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/burger-kings-marketing-action\/","title":{"rendered":"Burger King&#8217;s marketing action at the end of the movie &#8220;IT&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/NLAInm6kEhs?rel=0&amp;controls=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h1>Burger King&#8217;s marketing action charges against McDonald&#8217;s at the end of the movie &#8220;IT&#8221;.<\/h1>\n<p><strong>&#8220;IT&#8221;,<\/strong> the new version of the movie <strong>starring by the clown Pennywise<\/strong> is rampaging at the box office. At the moment it has already become the <strong>highest grossing horror film in the United States.<\/strong> In addition, the adaptation of the popular novel of <strong>Stephen King<\/strong> is being everything a lode for the brands. There are many brands who have made <strong>original advertising campaigns<\/strong> like this one in Sydney.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">\u00bfQueres un globito?<a href=\"https:\/\/twitter.com\/hashtag\/ITMovie?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#ITMovie<\/a> est\u00e1 m\u00e1s cerca que nunca y <a href=\"https:\/\/twitter.com\/hashtag\/pennywise?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#pennywise<\/a> anda haciendo de las suyas en <a href=\"https:\/\/twitter.com\/hashtag\/Sydney?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Sydney<\/a>.<br \/>\nUna campa\u00f1a muy ingeniosa. &#x1f44c; <a href=\"https:\/\/t.co\/WRhMcHg5S5\">pic.twitter.com\/WRhMcHg5S5<\/a><\/p>\n<p>\u2014 Ai NOU (@ainougeek) <a href=\"https:\/\/twitter.com\/ainougeek\/status\/905098614174875649?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">5 de septiembre de 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>But one of the most original is the <strong>Burger King&#8217;s marketing action<\/strong> at the end of the film. The action has taken place in <strong>Germany<\/strong> and the multinational has <strong>not missed the opportunity to attack its rival McDonald&#8217;s.<\/strong> Remember that it is not the first time that <strong>Burger King and McDonald&#8217;s are confronted<\/strong> using their advertising strategies.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9910\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/10\/marketing-de-burger-king-it-2.jpg\" alt=\"Marketing de Burger King - IT\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>At the end of the movie <strong>&#8220;IT&#8221;<\/strong> just in the final credits, the following message was sent: <em>&#8220;The moral is: Never trust a clown&#8221;.<\/em> A clear attack without naming <strong>Ronald McDonald,<\/strong> the McDonald&#8217;s clown. The Burger King&#8217;s marketing action was realized during the premiere in a cinema of Germany.<\/p>\n<p><strong>Via<\/strong> | <a href=\"http:\/\/lacriaturacreativa.com\/2017\/10\/06\/burger-king-aprovecha-los-creditos-finales-it-cine-atacar-mcdonalds\" target=\"_blank\" rel=\"noopener\">LCC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King&#8217;s marketing action charges against McDonald&#8217;s at the end of the movie &#8220;IT&#8221;. &#8220;IT&#8221;, the new version of the movie starring by the clown Pennywise is rampaging at the box office. At the moment it has already become the highest grossing horror film in the United States. In addition, the adaptation of the popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1260,73,1246,1240],"tags":[491,269],"class_list":["post-32240","post","type-post","status-publish","format-standard","hentry","category-best-burger-king-commercials","category-marketing","category-new-advertising-supports","category-viral-advertising","tag-burger-king","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32240"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32240\/revisions"}],"predecessor-version":[{"id":32242,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32240\/revisions\/32242"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}