{"id":32258,"date":"2017-11-02T09:45:39","date_gmt":"2017-11-02T08:45:39","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pg-ad-jjoo-2018\/"},"modified":"2026-08-05T19:42:15","modified_gmt":"2026-08-05T17:42:15","slug":"pg-ad-jjoo-2018","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pg-ad-jjoo-2018\/","title":{"rendered":"“Thank you, mom” the new P&G ad for the Winter Olympics"},"content":{"rendered":"

The new P&G ad titled “Thank You, Mom” follows its previous advertising campaigns for the Olympic Games.<\/h1>\n

It seems like it was an eternity when in June 2012 P&G launched one of the best commercials in history.<\/a> The multinational Procter & Gamble<\/strong> managed to be one of the sponsors of the COI and went on to carry out advertising campaigns in the different editions of the Olympic Games.<\/strong><\/p>\n

Thus, with “Thank You, Mom”<\/strong> one of the best commercials for the Olympic Games in London 2012<\/strong> was conceived; a very powerful storytelling, an impeccable performance and a moving music. It is composed from a Ludovico Eudiani<\/strong> still unknown to the general public.<\/p>\n

<\/p>\n

\"Spot<\/p>\n

Such was the success and recognition that the brand decided to continue with the same line. They took out a commercial for Sochi 2014<\/strong> and another commercial for Rio de Janeiro 2016.<\/strong> Now they present their advertising campaign for the Winter Olympics in Pyeongchang, South Korea.<\/p>\n

Although it does not have the impact that the former had in its day, the P&G ad<\/strong>\u00a0it’s about discrimination in the world of sports. Racial, gender, religious and sexual discrimination to some athletes who have the full support of their mothers.<\/p>\n

Visto en<\/strong> | RW<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The new P&G ad titled “Thank You, Mom” follows its previous advertising campaigns for the Olympic Games. It seems like it was an eternity when in June 2012 P&G launched one of the best commercials in history. The multinational Procter & Gamble managed to be one of the sponsors of the COI and went on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1262,1263,1237],"tags":[201,689,528,294,202],"class_list":["post-32258","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-olympic-commercials","category-best-pg-commercials","category-best-tv-commercials","tag-advertising","tag-jjoo","tag-juegos-olimpicos","tag-pg","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32258"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32258\/revisions"}],"predecessor-version":[{"id":32260,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32258\/revisions\/32260"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}