{"id":32273,"date":"2017-11-10T09:39:43","date_gmt":"2017-11-10T08:39:43","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/john-lewis-christmas-ad-moz-the-monster\/"},"modified":"2026-08-05T19:42:19","modified_gmt":"2026-08-05T17:42:19","slug":"john-lewis-christmas-ad-moz-the-monster","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/john-lewis-christmas-ad-moz-the-monster\/","title":{"rendered":"The new John Lewis Christmas Ad: #MoztheMonster"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/sa5dzQhvbiI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_new_John_Lewis_Christmas_ad_is_an_emotive_story_presenting_%E2%80%98Moz_the_Monster\"><\/span>The new John Lewis Christmas ad is an\u00a0emotive story presenting &#8216;Moz the Monster&#8217;.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/john-lewis-christmas-ad-moz-the-monster\/#The_new_John_Lewis_Christmas_ad_is_an_emotive_story_presenting_%E2%80%98Moz_the_Monster\" >The new John Lewis Christmas ad is an\u00a0emotive story presenting &#8216;Moz the Monster&#8217;.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/john-lewis-christmas-ad-moz-the-monster\/#Moz_the_Monster\" >Moz the Monster<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>It&#8217;s Christmas, yes. Because the <strong>John Lewis Christmas ad is here.<\/strong> Although earlier than usual, the chain of high-end\u00a0department stores\u00a0opens the Christmas ads season with its <strong>fantastic history.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10084\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/11\/spot-john-lewis-3.jpg\" alt=\"Spot de John Lewis Moz the Monster\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>But to be honest, it seems that the <strong>John Lewis ad for Christmas<\/strong> has caught the autopilot. The stories are intimate and welcoming, but we believe that it is time to <strong>take a turn and be surprised again.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Moz_the_Monster\"><\/span>Moz the Monster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10083\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/11\/spot-john-lewis-4.jpg\" alt=\"Spot de John Lewis Moz the Monster\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>This year&#8217;s ad tells the story of <strong>&#8216;Moz the Monster&#8217;<\/strong>, a character inspired by the <strong>&#8216;Gruffalo&#8217;,<\/strong> one of the most beloved monsters by children.\u00a0<strong>Moz<\/strong> lives under a child&#8217;s bed and wakes him up with his snoring. Then they <strong>become friends and start playing at night<\/strong>, until late hours. According to <strong>Craig Inglis, Customer Director of John Lewis:<\/strong> <em>&#8220;The ad shows the power of children&#8217;s imagination and real friendship. Joe&#8217;s relationship with Moz the monster is magical and reaches hearts. I am sure that all our customers will love it, both young and old&#8221;.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10086\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/11\/spot-john-lewis-1.jpg\" alt=\"Spot de John Lewis Moz the Monster\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>The <strong>John Lewis chistmas ad<\/strong> is directed by <strong>Oscar-winning Michael Gaundry<\/strong>. The song is a version of <strong>&#8220;Golden Sumblers&#8221;<\/strong> of the <strong>Beatles<\/strong> played by the British band <strong>Elbow<\/strong>.<\/p>\n<p>As in previous years, <strong>John Lewis<\/strong> will also support the campaign with promotional products. He has taken out a children&#8217;s book and a stuffed toy from the monster Moz. In addition, it will also sell pajamas, mugs and doll shoes. The brand will donate a part of the sales of these products to a non-profit organization.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10087\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/11\/moz-the-monster.jpg\" alt=\"Moz the Monster\" width=\"519\" height=\"454\" title=\"\"><\/p>\n<p>They have also created a Twitter account, <strong>Under the Bed<\/strong> and have changed the logo on the posters of several of their stores, replacing the &#8220;o&#8221; and &#8220;e&#8221; with two big eyes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10088\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/11\/john-lewis-eyes.jpg\" alt=\"John Lewis eyes\" width=\"743\" height=\"496\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new John Lewis Christmas ad is an\u00a0emotive story presenting &#8216;Moz the Monster&#8217;. It&#8217;s Christmas, yes. Because the John Lewis Christmas ad is here. Although earlier than usual, the chain of high-end\u00a0department stores\u00a0opens the Christmas ads season with its fantastic history.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1265,1237,1240],"tags":[201,249,250,693,608,202],"class_list":["post-32273","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-john-lewis-commercials","category-best-tv-commercials","category-viral-advertising","tag-advertising","tag-john-lewis","tag-navidad","tag-navidad-2017","tag-publicidad-viral","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32273"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32273\/revisions"}],"predecessor-version":[{"id":32275,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32273\/revisions\/32275"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}