{"id":32330,"date":"2018-02-13T09:02:09","date_gmt":"2018-02-13T08:02:09","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/absolut-commercial-nothing-to-hide\/"},"modified":"2026-08-05T19:42:37","modified_gmt":"2026-08-05T17:42:37","slug":"absolut-commercial-nothing-to-hide","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/absolut-commercial-nothing-to-hide\/","title":{"rendered":"The last Absolut commercial strips its workers naked"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/02e9klKUN0Y?rel=0&amp;showinfo=0\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Absoluts_commercial_entitled_%E2%80%9CNothing_to_hide%E2%80%9D_strips_the_workers_of_the_Swedish_Vodka\"><\/span>Absolut&#8217;s commercial entitled &#8220;Nothing to hide&#8221; strips the workers of the Swedish Vodka.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/absolut-commercial-nothing-to-hide\/#Absoluts_commercial_entitled_%E2%80%9CNothing_to_hide%E2%80%9D_strips_the_workers_of_the_Swedish_Vodka\" >Absolut&#8217;s commercial entitled &#8220;Nothing to hide&#8221; strips the workers of the Swedish Vodka.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/absolut-commercial-nothing-to-hide\/#Vodka_commercial_One_Night\" >Vodka commercial: One Night<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/absolut-commercial-nothing-to-hide\/#Absolut_advertising_campaign\" >Absolut advertising campaign<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Absolut&#8217;s latest campaign bares its workers to show they have nothing to hide.\u00a0The Swedish brand is throwing all the meat in the spit with its global campaign entitled <strong>&#8220;Create a Better Tomorrow, Tonight.&#8221;<\/strong><\/p>\n<p>Due to this campaign, a first piece was made with an impressive spot dedicated to ideas entitled <strong>&#8220;One night&#8221;<\/strong>. Now they continue with <strong>&#8220;Nothing to Hide&#8221;,<\/strong> a campaign where the employees of the brand literally get naked to explain the process of making the popular vodka.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10573\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/02\/campan\u0303a-de-absolut-nothing-to-hide-1.jpg\" alt=\"\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>With this campaign, Absolut teaches us the production process in an exercise of transparency and sustainability. The protagonists are the same workers of the brand that teach us day to day in the factory.<\/p>\n<p>So the campaign wants to represent its transparent production process with the nakedness of the employees. Under the motto <strong>&#8220;The vodka with nothing to hide&#8221;<\/strong> the brand shows us its way towards a more sustainable world.<\/p>\n<p><strong>Craig Johnson<\/strong>, <strong>Vice President of Global Marketing at Absolut,<\/strong> explains <em>&#8220;Absolut has always believed in using its voice to promote change, and we are proud to bet on sustainability and transparency in our industry. Now it&#8217;s more important than ever for our clients to know that we have nothing to hide. &#8220;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vodka_commercial_One_Night\"><\/span>Vodka commercial: One Night<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10233\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2017\/12\/spot-de-absolut-one-night.jpg\" alt=\"Spot de Absolut - One Night\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<div  class='avia-button-wrap av-3nrgc1-df9406cd1ba9bfc1255a1dcab1aae28d-wrap avia-button-left  avia-builder-el-0  el_before_av_button  avia-builder-el-first '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nrgc1-df9406cd1ba9bfc1255a1dcab1aae28d\">\n#top #wrap_all .avia-button.av-3nrgc1-df9406cd1ba9bfc1255a1dcab1aae28d{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3nrgc1-df9406cd1ba9bfc1255a1dcab1aae28d .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-3nrgc1-df9406cd1ba9bfc1255a1dcab1aae28d av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;See Vodka commercial: One night&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>See Vodka commercial: One night<\/strong><\/span><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Absolut_advertising_campaign\"><\/span>Absolut advertising campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div  class='avia-button-wrap av-rqiasx-3ca2df89f6eb9175e2ea98d484da4470-wrap avia-button-left  avia-builder-el-1  el_after_av_button  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqiasx-3ca2df89f6eb9175e2ea98d484da4470\">\n#top #wrap_all .avia-button.av-rqiasx-3ca2df89f6eb9175e2ea98d484da4470{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-rqiasx-3ca2df89f6eb9175e2ea98d484da4470 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-rqiasx-3ca2df89f6eb9175e2ea98d484da4470 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;strong&gt;See Absolut advertising campaign&lt;\/strong&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><strong>See Absolut advertising campaign<\/strong><\/span><\/a><\/div>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/campanas\/los-empleados-de-absolut-se-desnudan-en-su-ultima-campana-2018-02-06\" target=\"_blank\" rel=\"noopener\">Reason Why<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Absolut&#8217;s commercial entitled &#8220;Nothing to hide&#8221; strips the workers of the Swedish Vodka. Absolut&#8217;s latest campaign bares its workers to show they have nothing to hide.\u00a0The Swedish brand is throwing all the meat in the spit with its global campaign entitled &#8220;Create a Better Tomorrow, Tonight.&#8221; Due to this campaign, a first piece was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1237,73],"tags":[707,201,74,202],"class_list":["post-32330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-tv-commercials","category-marketing","tag-absolut","tag-advertising","tag-marketing","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32330"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32330\/revisions"}],"predecessor-version":[{"id":32332,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32330\/revisions\/32332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36654"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}