{"id":32345,"date":"2018-02-28T08:58:49","date_gmt":"2018-02-28T07:58:49","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/glads-trahs-bags-torture-test\/"},"modified":"2026-08-05T19:42:43","modified_gmt":"2026-08-05T17:42:43","slug":"glads-trahs-bags-torture-test","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/glads-trahs-bags-torture-test\/","title":{"rendered":"Glad&#8217;s trash bags made a product torture test in airports"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cHlOtiJnFsI?rel=0&amp;showinfo=0\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Glad&#8217;s trash bags undergo a &#8220;torture test&#8221; at USA airports.<\/h1>\n<p>The word that best defines the <strong>marketing action of Glad&#8217;s trash bags<\/strong>\u00a0is &#8220;peculiar&#8221;. They have done a test of stress to the product <strong>through the airports of the United States<\/strong> to prove its durability.<\/p>\n<p><strong>Glad<\/strong> is a brand of <em>&#8220;The Glad Products Company<\/em>&#8220;, a company specialized in <strong>trash bags and &#8220;tuppers&#8221; for food.<\/strong> To present their new <strong>ForceFlex Plus product with Advanced Protection<\/strong>, they decided to perform a peculiar stress test.<\/p>\n<p>Stress tests are usually performed to check the strength and durability of the product; subjecting it to disproportionate uses to check where the limit is before breaking it. <strong>Glad<\/strong> has called them <strong>&#8220;Torture Test&#8221;.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10713\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/02\/bolsas-de-basura-glad-2.jpg\" alt=\"Bolsas de Basura Glad: Torture Test\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>And this <strong>&#8220;torture test&#8221;<\/strong> has consisted of demonstrating that garbage bags can survive the airports luggage circuit. It is known the abuse that (some) airport workers carry out luggage. Through built-in cameras we can see the blows, shaking and swings that Glad&#8217;s bag suffers. Thus the product has survived not one, but a lot of airports in the United States.<\/p>\n<p>The marketing action ends with the slogan <em>&#8220;If it can handle this, it can handle your trash&#8221;.<\/em> This shows us that Glad garbage bags have a high level of durability. A way to present the benefits of the product in a different and original way.<\/p>\n<p><strong>Via<\/strong> | <a href=\"http:\/\/www.adsoftheworld.com\/media\/film\/glad_torture_tests\" target=\"_blank\" rel=\"noopener\">Ads of the World<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Glad&#8217;s trash bags undergo a &#8220;torture test&#8221; at USA airports. The word that best defines the marketing action of Glad&#8217;s trash bags\u00a0is &#8220;peculiar&#8221;. They have done a test of stress to the product through the airports of the United States to prove its durability. Glad is a brand of &#8220;The Glad Products Company&#8220;, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,217,73],"tags":[201,220,736,74],"class_list":["post-32345","post","type-post","status-publish","format-standard","hentry","category-advertising","category-ambient","category-marketing","tag-advertising","tag-ambient","tag-glad","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32345"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32345\/revisions"}],"predecessor-version":[{"id":32347,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32345\/revisions\/32347"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}