{"id":32348,"date":"2018-03-02T09:28:31","date_gmt":"2018-03-02T08:28:31","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/lacoste-changes-its-cocodrile-logo\/"},"modified":"2026-08-05T19:42:44","modified_gmt":"2026-08-05T17:42:44","slug":"lacoste-changes-its-cocodrile-logo","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/lacoste-changes-its-cocodrile-logo\/","title":{"rendered":"Lacoste changes its cocodrile logo for endangered species"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qsbCoaUxnhI?rel=0&amp;showinfo=0\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 class=\"select-headline\" style=\"text-align: center;\">Lacoste changes its cocodrile logo to feature endangered species in limited edition collection.<\/h1>\n<p>We like the new <strong>Lacoste proposal<\/strong> for this season. The French brand has launched a <strong>limited edition of its clothes changing the iconic cocodrile logo<\/strong> for other endangered species.<\/p>\n<p><strong>85 years old has the Lacoste logo embroidered on its clothes.<\/strong> An icon of the fashion&#8217;s world that has gone through generations, styles and trends. Now, for a good cause, they have decided to replace it with other animals.<\/p>\n<p><!--more--><\/p>\n<p>In apartnership with IUCN Save Our Species, the French brand has\u00a0put 10 logos of endagered animals\u00a0from around the world for its limited polo shirts. The number of shirts (a total of <strong>1,775 pieces<\/strong>) for each special logo, correspond to the number of animals left per endangered species.<\/p>\n<p>The animal logos are: <strong>Anageda Island iguana<\/strong> (450), <strong>Sumatran tiger<\/strong> (350), <strong>the Saola<\/strong> (250); the <strong>California condor<\/strong> (231), the <strong>Cao-vit gibbon<\/strong> (150), the <strong>Kakapo parrot<\/strong> (157), the <strong>rhinoceros of the Sonde<\/strong> (67), <strong>Northern Lepilemur<\/strong> (50), the <strong>Batagur turtle of Burma<\/strong> (40), and the <strong>Gulf of California porpoise<\/strong> (30).<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10724\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-10.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10725\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-9.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10726\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-8.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10727\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-7.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10728\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-6.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10729\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-5.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10730\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-4.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10731\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-3.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10732\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo-2.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10733 size-full\" title=\"Lacoste changes its cocodrile logo\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/lacoste-cambia-logotipo.jpg\" alt=\"Lacoste cambia el logotipo del cocodrilo\" width=\"750\" height=\"556\" \/><\/p>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/www.rappler.com\/life-and-style\/fashion\/197190-lacoste-endangered-species-limited-shirt-collection\" target=\"_blank\" rel=\"noopener noreferrer\">Rappler<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Lacoste changes its cocodrile logo to feature endangered species in limited edition collection. We like the new Lacoste proposal for this season. The French brand has launched a limited edition of its clothes changing the iconic cocodrile logo for other endangered species. 85 years old has the Lacoste logo embroidered on its clothes. An [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1255,646,73],"tags":[],"class_list":["post-32348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-apple-commercials","category-branding","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32348"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32348\/revisions"}],"predecessor-version":[{"id":32350,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32348\/revisions\/32350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/21961"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}