{"id":32354,"date":"2018-03-07T09:41:24","date_gmt":"2018-03-07T08:41:24","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mcdonalds-billboards-follow-the-arches\/"},"modified":"2026-08-05T19:42:45","modified_gmt":"2026-08-05T17:42:45","slug":"mcdonalds-billboards-follow-the-arches","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-billboards-follow-the-arches\/","title":{"rendered":"McDonalds billboards tell you the way with their &#8220;arches&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/u7qfXOqfrdg?rel=0&amp;showinfo=0\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">McDonalds billboards placed in Canada show you the way with the &#8220;arches&#8221; of its logo.<\/h1>\n<p>We like <strong>McDonald&#8217;s outdoor advertising campaigns<\/strong>. It&#8217;s a basic part of their <strong>communication strategy<\/strong>, to inform the consumer of the proximity of a local. Many years have passed the American brand making billboards and has now carried out an original campaign with this advertising support.<\/p>\n<p>The brand had found that in <strong>Canada<\/strong> there were different advertising billboards that signaled the location of their restaurants. These fences were<strong> very different from each other<\/strong>, which was an incongruity from the point of view of branding. To fix it, he has launched the company <strong>&#8220;Follow the Arches&#8221;.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10758\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/publicidad-exterior-mcdonalds-follow-arches-1.jpg\" alt=\"Publicidad Exterior de McDonalds: Follow the arches\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>To unify criteria, <strong>McDonald&#8217;s decided to use its logo on advertising billboards. <\/strong>The logo of the brand is one of the most recognizable in the entire planet and they decided to point the way to his restaurants with the <strong>arcs of his logo<\/strong> and to unify the image of the advertising billboards.<\/p>\n<p>The curves of the <strong>&#8220;M&#8221;<\/strong> in your logo are responsible for indicating drivers where their restaurants are. So to<strong> turn right or left shows a part of the &#8220;M&#8221;<\/strong> and to take an intersection, <strong>the central part.<\/strong> The action has installed four fences located in high traffic areas of the city of Toronto.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10756\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/publicidad-exterior-mcdonalds-follow-arches-3-1.jpg\" alt=\"Publicidad Exterior de McDonalds: Follow the arches\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10757\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/publicidad-exterior-mcdonalds-follow-arches-2.jpg\" alt=\"Publicidad Exterior de McDonalds: Follow the arches\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10755\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/03\/publicidad-exterior-mcdonalds-follow-arches-3.jpg\" alt=\"Publicidad Exterior de McDonalds: Follow the arches\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p><strong>Via<\/strong> |<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/mcdonalds-convierte-iconicos-arcos-amarillos-senales-trafico-campana\" target=\"_blank\" rel=\"noopener noreferrer\"><em> Marketing Directo<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff McDonalds billboards placed in Canada show you the way with the &#8220;arches&#8221; of its logo. We like McDonald&#8217;s outdoor advertising campaigns. It&#8217;s a basic part of their communication strategy, to inform the consumer of the proximity of a local. Many years have passed the American brand making billboards and has now carried out an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1253,73,1238],"tags":[201,243],"class_list":["post-32354","post","type-post","status-publish","format-standard","hentry","category-best-mcdonalds-commercials","category-marketing","category-outdoor-advertising","tag-advertising","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32354"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32354\/revisions"}],"predecessor-version":[{"id":32356,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32354\/revisions\/32356"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}