{"id":32390,"date":"2018-05-07T07:57:04","date_gmt":"2018-05-07T05:57:04","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/michelins-brake-beat\/"},"modified":"2026-08-05T19:42:55","modified_gmt":"2026-08-05T17:42:55","slug":"michelins-brake-beat","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/michelins-brake-beat\/","title":{"rendered":"Michelin&#8217;s Brake Beat, a new musical style to saves lives"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wZ6_fdv0xts?rel=0&amp;showinfo=0\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Michelin&#8217;s Brake Beat it&#8217;s an initiative that proposes a new musical style to saves lives<\/h1>\n<p><strong>Brake Beat<\/strong> is an original initiative of Michelin. Through a new musical style, it aims to avoid many accidents on the road. A new action included in <em>&#8220;Trendy Drivers&#8221;<\/em> project with which the French brand seeks to raise awareness among drivers.<\/p>\n<p>The <strong>three-second rule<\/strong> is a technique to control the safety distance with the vehicle in front of us. Try to observe a <strong>reference point on the road like a tree or a road sign.<\/strong>When the front car passes by, <strong>you must count to three. <\/strong>If you go through the same reference object <strong>before that time<\/strong>, it means that you go <strong>too fast and you must reduce the speed.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11156\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/05\/brake-beat-de-michelin-1.jpg\" alt=\"Brake Beat de Michelin\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>On this rule, <strong>Michelin has created the Brake Breat<\/strong>, a musical style that will help us count this<strong> three-second repetition.<\/strong> They have created a <a href=\"https:\/\/trendydrivers.michelin.es\/ideas\/brake-beat\" target=\"_blank\" rel=\"noopener\">playlist on Spotify<\/a> and searched for songs that repeat the same rhythm in those 3 seconds. Thus we will find topics of several groups like <strong>Chemical Brothers, Queen, U2 or AC \/ DC.<\/strong><\/p>\n<p>In this way, instead of telling yourself the 3 seconds, you just have to <strong>wait for the rhythm to repeat <\/strong>to control the distance with the car in front of you.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11160\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/05\/brake-beat-de-michelin-2.jpg\" alt=\"Michelin&#039;s Brake Beat\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p><strong>Via<\/strong> | <em><a href=\"http:\/\/lacriaturacreativa.com\/2018\/05\/04\/michelin-crea-un-estilo-musical-que-salva-vidas-en-la-carretera-breakbeat\/\" target=\"_blank\" rel=\"noopener\">La Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Michelin&#8217;s Brake Beat it&#8217;s an initiative that proposes a new musical style to saves lives Brake Beat is an original initiative of Michelin. Through a new musical style, it aims to avoid many accidents on the road. A new action included in &#8220;Trendy Drivers&#8221; project with which the French brand seeks to raise awareness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,424,1242],"tags":[74,764,469],"class_list":["post-32390","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media","category-social-networks","tag-marketing","tag-michelin","tag-spotify"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32390"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32390\/revisions"}],"predecessor-version":[{"id":32392,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32390\/revisions\/32392"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}