{"id":32393,"date":"2018-05-16T08:18:33","date_gmt":"2018-05-16T06:18:33","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/sweat-sponsorship-from-omo-sports\/"},"modified":"2026-08-05T19:42:55","modified_gmt":"2026-08-05T17:42:55","slug":"sweat-sponsorship-from-omo-sports","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/sweat-sponsorship-from-omo-sports\/","title":{"rendered":"The Sweat Sponsorship, from Omo Sports for Corinthians"},"content":{"rendered":"<h1 style=\"text-align: center;\">The Sweat Sponsorship is an original Corinthians\u00a0shirt from Omo Sports.<\/h1>\n<p><strong>Sports sponsorship<\/strong> is one of the areas where brands strive to excel. There are many sports where we see original sponsorship proposals: <strong>Formula 1, NBA, Nascar or Football. <\/strong>The brands want to amortize to the maximum their appearance in the <strong>media at prime time.<\/strong><\/p>\n<p>Today we show you the action that <strong>Omo Sports<\/strong> has done in <strong>Brazil<\/strong>. One of the most original <strong>sports sponsorship<\/strong> actions we have seen. Omo Sports is one of the leading brands in the detergent sector. The brand wants to <strong>strengthen its presence among the sports public<\/strong> of the country and to achieve it, it has devised this original proposal.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11250\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/05\/omo-sports-patrocinio-deportivo-2.jpg\" alt=\"Patrocinio Deportivo de Omo Sports\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>They made a <strong>special shirt for Corinthians<\/strong>, from S\u00e3o Paulo. This, when <strong>starting was white<\/strong> but as the match progressed, the<strong> brand was revealed by the sweat of the players. <\/strong>Little by little, the <strong>Omo Sports<\/strong> logo appeared on the shirt until it was completely visible.<\/p>\n<p>As a result they obtained more than <strong>115 million impacts<\/strong> valued at <strong>15 million dollars<\/strong>. An audience of <strong>18 million people on TV<\/strong> and <strong>30,000 people<\/strong> live at the stadium. With this action, <strong>Omo Sport<\/strong> wants to position itself as the best option to wash clothes soaked in sweat, thanks to its new exclusive formula. No doubt an original way to present the benefits of your product.<\/p>\n<p><strong>Via<\/strong>\u00a0| <em><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/campanas\/patrocinio-deportivo-sudor-2018-05-15\" target=\"_blank\" rel=\"noopener\">Reason Why<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sweat Sponsorship is an original Corinthians\u00a0shirt from Omo Sports. Sports sponsorship is one of the areas where brands strive to excel. There are many sports where we see original sponsorship proposals: Formula 1, NBA, Nascar or Football. The brands want to amortize to the maximum their appearance in the media at prime time. Today [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[73,1240],"tags":[74],"class_list":["post-32393","post","type-post","status-publish","format-standard","hentry","category-marketing","category-viral-advertising","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32393"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32393\/revisions"}],"predecessor-version":[{"id":32395,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32393\/revisions\/32395"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}