{"id":32417,"date":"2018-06-07T08:09:45","date_gmt":"2018-06-07T06:09:45","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/graphic-ad-from-vasttrafik\/"},"modified":"2026-08-05T19:43:04","modified_gmt":"2026-08-05T17:43:04","slug":"graphic-ad-from-vasttrafik","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/graphic-ad-from-vasttrafik\/","title":{"rendered":"The original V\u00e4sttrafik graphic ad that will surprise you"},"content":{"rendered":"<h1><img decoding=\"async\" class=\"aligncenter size-full wp-image-11890\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/anuncio-grafico-vasttrafik-1.jpg\" alt=\"Anuncio Gr\u00e1fico de Vasttrafik\" width=\"750\" height=\"350\" title=\"\"><\/h1>\n<h1 style=\"text-align: center;\">The graphic ad of V\u00e4sttrafik is a poster that folds over itself to give you an alternative vision to what you are seeing.<\/h1>\n<p>Not everything is lost in the world of <strong>advertising and graphic design<\/strong>. There is hope after seeing the <strong>original graphic advertisement of V\u00e4sttrafik, the public transport of Gothenburg (Sweden).<\/strong><\/p>\n<p>In the middle of the era of audiovisual communication, the great ads made on paper have been giving way to ephemeral campaigns cut by the same pattern.<br \/>\nIt is the price to pay, the tyranny of social networks and the immediate. Few remember when graphic advertisements were made that played with space to surprise the consumer. That&#8217;s why we&#8217;ve loved <strong>V\u00e4sttrafik&#8217;s latest advertising campaign.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>An ad that <strong>folds over itself<\/strong> to completely change the concept of what you are seeing. This is how the agency <strong>Forsman &amp; Bodenfors<\/strong> found a way to illustrate in a graphic way the concept of the campaign: <strong>How it can be beneficial to take public transport<\/strong>.<\/p>\n<p>The ad invites the reader to fold it in two parts to decipher the new creativity. With two folds on the page, the monumental traffic jam that we see becomes a totally uncongested street of traffic. A <strong>graphic ad so original, simple and effective<\/strong> that it will not leave you indifferent.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11885\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/anuncio-grafico-vasttrafik.gif\" alt=\"Anuncio Gr\u00e1fico de Vasttrafik\" width=\"620\" height=\"775\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11887\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/anuncio-grafico-vasttrafik-02.jpg\" alt=\"Anuncio Gr\u00e1fico de Vasttrafik\" width=\"750\" height=\"938\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11891\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/anuncio-grafico-vasttrafik-01-1.jpg\" alt=\"Anuncio Gr\u00e1fico de Vasttrafik\" width=\"750\" height=\"715\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11886\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/anuncio-grafico-vasttrafik-00.jpg\" alt=\"Anuncio Gr\u00e1fico de Vasttrafik\" width=\"750\" height=\"938\" title=\"\"><\/p>\n<p><strong>Via<\/strong> | <em><a href=\"http:\/\/lacriaturacreativa.com\/2018\/06\/07\/este-anuncio-grafico-se-pliega-para-demostrar-los-beneficios-del-transporte-publico\" target=\"_blank\" rel=\"noopener\">La Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The graphic ad of V\u00e4sttrafik is a poster that folds over itself to give you an alternative vision to what you are seeing. Not everything is lost in the world of advertising and graphic design. There is hope after seeing the original graphic advertisement of V\u00e4sttrafik, the public transport of Gothenburg (Sweden). In the middle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,187,1239,1248,1258],"tags":[301,190,775,778],"class_list":["post-32417","post","type-post","status-publish","format-standard","hentry","category-advertising","category-graphic-design","category-hidden-gems","category-illustration","category-photography","tag-fotografia","tag-graphic-design","tag-poster","tag-vasttrafik"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32417"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32417\/revisions"}],"predecessor-version":[{"id":32419,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32417\/revisions\/32419"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}