{"id":32429,"date":"2018-06-25T08:12:54","date_gmt":"2018-06-25T06:12:54","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/advertising-campaign-of-havaianas\/"},"modified":"2026-08-05T19:43:06","modified_gmt":"2026-08-05T17:43:06","slug":"advertising-campaign-of-havaianas","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/advertising-campaign-of-havaianas\/","title":{"rendered":"&#8220;Alphabet of Summer&#8221;, the colorful advertising campaign of Havaianas"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/269435188?title=0&amp;byline=0&amp;portrait=0\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1 style=\"text-align: center;\">The advertising campaign of Havaianas captures the essence of Brazil with &#8220;The Alphabet of Summer.<\/h1>\n<p><strong>Havaianas advertising campaigns<\/strong> are always <strong>cheerful and colorful.<\/strong> The famous flip flops are a classic for summer and the company tries to capture those moments of <strong>beach and joy with friends.<\/strong><\/p>\n<p>For their latest advertising campaign they have proposed to <strong>explain to the world the spirit of Brazil.<\/strong> But Brazil is so rich and full of nuances that it is impossible to describe it <strong>only with an image or a word.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12087 size-full\" title=\"Campa\u00f1a de publicidad de Havaianas\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/campan\u0303a-de-havaianas-01.jpg\" alt=\"Campa\u00f1a de publicidad de Havaianas\" width=\"750\" height=\"350\" \/><\/p>\n<p>For this they have proposed to explain the <strong>spirit of Brazil with letters.<\/strong> This is how <strong>&#8220;The Alphabet Summer&#8221;<\/strong> was born, where each word will try to explain a bit of the essence of Brazil.<\/p>\n<p>Created by <strong>Almap BBDO<\/strong>, the lyrics mix textures of the emblematic flip flops with different motives of the Brazilian summer. Creating<strong> intricate and colorful patterns<\/strong> to illustrate each letter of the alphabet.<\/p>\n<p><strong>These letters can compose words and form a design full of color<\/strong> very representative of the country of Rio. The campaign <strong>&#8220;The Alphabet Summer&#8221;<\/strong> will be used in all the stores of the brand and in their social networks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advertising campaign of Havaianas captures the essence of Brazil with &#8220;The Alphabet of Summer. Havaianas advertising campaigns are always cheerful and colorful. The famous flip flops are a classic for summer and the company tries to capture those moments of beach and joy with friends. For their latest advertising campaign they have proposed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,187,73],"tags":[201,190,784,74],"class_list":["post-32429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-graphic-design","category-marketing","tag-advertising","tag-graphic-design","tag-havaianas","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32429"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32429\/revisions"}],"predecessor-version":[{"id":32431,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32429\/revisions\/32431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36634"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}