{"id":32438,"date":"2018-06-28T08:01:15","date_gmt":"2018-06-28T06:01:15","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pantenes-advertising-wanitabesi\/"},"modified":"2026-08-05T19:43:09","modified_gmt":"2026-08-05T17:43:09","slug":"pantenes-advertising-wanitabesi","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pantenes-advertising-wanitabesi\/","title":{"rendered":"#Wanitabesi, a powerful Pantene&#8217;s advertising campaign"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4ITFqlmHt50\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">The advertising campaign of Pantene talks about women who achieve what they propose despite the difficulties.<\/h1>\n<p>We loved the latest <strong>Pantene&#8217;s advertising campaign<\/strong>. One of the <strong>ads of the year<\/strong>, without a doubt. In it they tell us about the difficulties that all women have to achieve what they propose.<\/p>\n<p>It&#8217;s been a long time since Pantene delighted us with an ad with these characteristics. And at that time, <strong>Dove&#8217;s ads<\/strong> were able to capture very well the <strong>essence of &#8220;real&#8221; women and the problems of society<\/strong> to delight us with brilliant advertising campaigns.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12110\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/06\/publicidad-de-pantene-wanitabesi-01.jpg\" alt=\"Campa\u00f1a de publicidad de Pantene | Wanitabesi\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>The campaign is part of the series <strong>&#8220;Strong is Beautiful&#8221;<\/strong> with which <strong>Pantene<\/strong> embraces the fight against<strong> stereotypes, conventions and sexism.\u00a0<\/strong>With <strong>#Wanitabesi<\/strong> the brand <strong>defends the inner strength of women.<\/strong> <strong>&#8220;Wanita Besi&#8221;<\/strong> <em>(Woman of iron)<\/em> is an expression that is used to refer contemptuously to <strong>&#8220;unfeminine&#8221; women.<\/strong><\/p>\n<p>Created by <strong>Pantene Malaysia, Gray Malaysia and Think Tank Directors<\/strong>; the ad has 3 brand ambassadors very well known in the country. Singer and songwriter <strong>Yuna<\/strong>, health influencer <strong>Linora Low<\/strong>, and sportswoman <strong>Adeline Chin.<\/strong><\/p>\n<p>With this ad, they want to create a new meaning for the phrase <strong>#Wanitabesi<\/strong>. According to <strong>Yuna:<\/strong> <em>&#8220;Every year thousands of girls leave their passions under the weight of peer pressure. Phrases like &#8216;Wanita Besi&#8217; are used negatively in schools, which forces us to doubt ourselves and give up our dreams. &#8220;<\/em><\/p>\n<p>The soundtrack is a version of the children&#8217;s song <strong>&#8220;Bangun Pagi&#8221;<\/strong> that has been rewritten to transform it into an anthem of the female force.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff The advertising campaign of Pantene talks about women who achieve what they propose despite the difficulties. We loved the latest Pantene&#8217;s advertising campaign. One of the ads of the year, without a doubt. In it they tell us about the difficulties that all women have to achieve what they propose. It&#8217;s been a long [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237,73],"tags":[201,74,422,202],"class_list":["post-32438","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-tv-commercials","category-marketing","tag-advertising","tag-marketing","tag-pantene","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32438"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32438\/revisions"}],"predecessor-version":[{"id":32440,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32438\/revisions\/32440"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}