{"id":32450,"date":"2018-07-12T07:06:00","date_gmt":"2018-07-12T05:06:00","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/graphic-campaign-stabilo-highlight-the-remarkable\/"},"modified":"2026-08-05T19:43:12","modified_gmt":"2026-08-05T17:43:12","slug":"graphic-campaign-stabilo-highlight-the-remarkable","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/graphic-campaign-stabilo-highlight-the-remarkable\/","title":{"rendered":"&#8220;Highlight the remarkable&#8221;, the original graphic campaign of Stabilo"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12381\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/grafica-de-stabilo-highlight-the-remarkable.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Stabilo: Highlight the remarkable\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<h1 style=\"text-align: center;\">Stabilo&#8217;s graphic campaign titled &#8220;Highlight the remarkable&#8221; is a brilliant exercise in creativity.<\/h1>\n<p>Lately, and we have said it more than once, <strong>advertising is becoming a kind of fast food.<\/strong> Increasingly, advertising campaigns are designed to integrate an entire Social Media strategy that gives them <strong>visibility and presence on the Internet.<\/strong> More and more advertising campaigns are based on <strong>contests, challenges<\/strong> or <strong>encouraging consumers to viralize content<\/strong> on networks.All this leads to the creation of <strong>ephemeral and constant campaigns.<\/strong><\/p>\n<p>It is a trend that makes us enjoy even more of the <strong>small graphic jewels like this one:\u00a0<\/strong><strong>&#8220;Highlight the remarkable&#8221;\u00a0<\/strong>the graphic campaign of Stabilo.<\/p>\n<p><!--more--><\/p>\n<p><strong>&#8220;Highlight the remarkable&#8221;<\/strong> talks about<strong> those women who are relevant in their day<\/strong> but who have been left behind by history, underestimating their contributions and discoveries. <strong>Katherine Johnson<\/strong> (mathematics of NASA responsible for the calculations that allowed Apollo 11 to return to Earth), <strong>Lise Meitner<\/strong> (physicist and discoverer of nuclear fission) y <strong>Edit Wilson<\/strong> (First Lady who assumed the presidential responsibilities of her husband after suffering paralysis).<\/p>\n<p>The <strong>graphic campaign of Stabilo<\/strong> has been received very positively, in addition to winning a <strong>Golden Lion<\/strong> and a <strong>Silver<\/strong> one at the <a href=\"https:\/\/www.esloganmagazine.com\/cannes-lions-grand-prix-2018\/\" target=\"_blank\" rel=\"noopener\">Cannes Lions International Creativity Festival.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12375\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/grafica-de-stabilo-01.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Stabilo: Highlight the remarkable\" width=\"800\" height=\"1133\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-12377\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/grafica-de-stabilo-03.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Stabilo: Highlight the remarkable\" width=\"800\" height=\"1133\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-12379\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/grafica-de-stabilo-02.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Stabilo: Highlight the remarkable\" width=\"800\" height=\"1133\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stabilo&#8217;s graphic campaign titled &#8220;Highlight the remarkable&#8221; is a brilliant exercise in creativity. Lately, and we have said it more than once, advertising is becoming a kind of fast food. Increasingly, advertising campaigns are designed to integrate an entire Social Media strategy that gives them visibility and presence on the Internet. More and more advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,187,1258],"tags":[201,301,190,519],"class_list":["post-32450","post","type-post","status-publish","format-standard","hentry","category-advertising","category-graphic-design","category-photography","tag-advertising","tag-fotografia","tag-graphic-design","tag-stabilo"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32450"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32450\/revisions"}],"predecessor-version":[{"id":32452,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32450\/revisions\/32452"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}