{"id":32470,"date":"2018-07-30T07:11:54","date_gmt":"2018-07-30T05:11:54","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pepsi-graphic-campaign-feel-light\/"},"modified":"2026-08-05T19:43:20","modified_gmt":"2026-08-05T17:43:20","slug":"pepsi-graphic-campaign-feel-light","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pepsi-graphic-campaign-feel-light\/","title":{"rendered":"&#8216;Feel Light&#8217;, a minimalist Pepsi graphic campaign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12551\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/campan\u0303a-grafica-de-pepsi-feel-light.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Pepsi - Feel Light\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<h1 style=\"text-align: center;\">&#8216;Feel Light&#8217; is an original and minimalist graphic campaign of Pepsi<\/h1>\n<p>We are loving the <strong>Pepsi graphic campaign.<\/strong> They started with <a href=\"https:\/\/www.esloganmagazine.com\/pepsi-iconic-moments\/\" target=\"_blank\" rel=\"noopener\">&#8216;Iconic Moments&#8217;<\/a> and now they continue with<strong> &#8216;Feel Light&#8217;<\/strong> to promote the <strong>Pepsi Light.<\/strong>It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less every day. Now, the advertising campaigns are adaptable to digital media to get more engagement and we lost little jewels as this one.<\/p>\n<p>Creativity that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. It&#8217;s what Pepsi&#8217;s latest graphic campaign titled<strong> &#8216;Feel Light&#8217;<\/strong> gets.<\/p>\n<p><!--more--><\/p>\n<p>In it we can see how the shapes of the <strong>Pepsi logo become mountains, waves, comets or parachutes in which to practice sport.<\/strong> From a static element such as the logo, consumers are invited to play sports.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12549\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/campan\u0303a-grafica-de-pepsi-feel-light-05-1.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Pepsi - Feel Light\" width=\"800\" height=\"1235\" title=\"\"><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12541\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/campan\u0303a-grafica-de-pepsi-feel-light-04.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Pepsi - Feel Light\" width=\"800\" height=\"1235\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-12543\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/campan\u0303a-grafica-de-pepsi-feel-light-03.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Pepsi - Feel Light\" width=\"800\" height=\"1236\" title=\"\"> <img decoding=\"async\" class=\"alignnone size-full wp-image-12545\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/07\/campan\u0303a-grafica-de-pepsi-feel-light-02.jpg\" alt=\"Campa\u00f1a Gr\u00e1fica de Pepsi - Feel Light\" width=\"800\" height=\"1235\" title=\"\"> <img decoding=\"async\" class=\"alignnone wp-image-12547 size-full\" title=\"Pepsi graphic campaign\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/\/2018\/07\/campan\u0303a-grafica-de-pepsi-feel-light-01.jpg\" alt=\"Pepsi graphic campaign - Feel Light\" width=\"800\" height=\"1235\" \/><\/p>\n<p><strong>Via<\/strong> | <em><a href=\"http:\/\/lacriaturacreativa.com\/2018\/07\/26\/pepsi-light-sorprende-con-una-bonita-y-minimalista-campana-grafica\" target=\"_blank\" rel=\"noopener\">Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Feel Light&#8217; is an original and minimalist graphic campaign of Pepsi We are loving the Pepsi graphic campaign. They started with &#8216;Iconic Moments&#8217; and now they continue with &#8216;Feel Light&#8217; to promote the Pepsi Light.It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[187,1248,1259],"tags":[190,1249,285],"class_list":["post-32470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-illustration","category-the-best-pepsi-commercials","tag-graphic-design","tag-illustration","tag-pepsi"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32470"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32470\/revisions"}],"predecessor-version":[{"id":32472,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32470\/revisions\/32472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36633"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}