{"id":32473,"date":"2018-08-02T06:58:37","date_gmt":"2018-08-02T04:58:37","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/omo-book-of-dirt-children\/"},"modified":"2026-08-05T19:43:21","modified_gmt":"2026-08-05T17:43:21","slug":"omo-book-of-dirt-children","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/omo-book-of-dirt-children\/","title":{"rendered":"&#8220;Omo Book of Dirt&#8221;, The book for children that you can only read if you mess it up"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/44zV9rohT1A\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">So that they go out to play more to the street, Omo&#8217;s detergent brand has created a book for children who can only read if they mess it up.<\/h1>\n<p>New technologies are putting many <strong>obstacles to children&#8217;s education.<\/strong> More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the<strong> games are educational<\/strong> and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this <strong>balance between learning and playing<\/strong> is broken in favor of new technologies.<\/p>\n<p>That&#8217;s why the Omo, a brand of detergents has created a <strong>book for children who can only read if they mess it up.<\/strong> With it they encourage the little ones to go out to the street to <strong>experiment, discover and play<\/strong> to know the stories that keep those white pages.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12567\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/08\/libro-para-nin\u0303os-ensuciar-omo-01.jpg\" alt=\"Libro para ni\u00f1os que se ensucia | OMO\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>In collaboration with <strong>Ogilvy South Africa<\/strong> they have created a book full of white pages called <strong>&#8220;OMO Book of Dirt&#8221;<\/strong> that they will only decipher if they mess it up. A curious initiative to encourage children to play outside. And, in any marketing action, the brand must show its attributes. In this case the <strong>quality and power of the detergent<\/strong> when cleaning the stains generated by children.<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"http:\/\/lacriaturacreativa.com\/2018\/08\/01\/esta-marca-de-detergente-ha-creado-un-libro-que-solo-puedes-leer-al-mancharlo-para-que-los-ninos-jueguen-mas-en-la-calle\" target=\"_blank\" rel=\"noopener\">Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff So that they go out to play more to the street, Omo&#8217;s detergent brand has created a book for children who can only read if they mess it up. New technologies are putting many obstacles to children&#8217;s education. More and more children want to spend time in front of the screen before going to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,73,1246,1240],"tags":[201,74,315,797],"class_list":["post-32473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","category-new-advertising-supports","category-viral-advertising","tag-advertising","tag-marketing","tag-nuevos-soportes","tag-omo"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32473"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32473\/revisions"}],"predecessor-version":[{"id":32475,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32473\/revisions\/32475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36632"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}