{"id":32503,"date":"2018-09-12T08:14:11","date_gmt":"2018-09-12T06:14:11","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-ad-lamp\/"},"modified":"2026-08-05T19:43:29","modified_gmt":"2026-08-05T17:43:29","slug":"ikea-ad-lamp","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-ad-lamp\/","title":{"rendered":"&#8220;Lamp&#8221;, the second part of the most famous Ikea&#8217;s ad"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/C-czRExdnao\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Ikea_releases_the_second_part_of_one_of_his_most_famous_ads_%E2%80%9CLamp%E2%80%9D\"><\/span>Ikea releases the second part of one of his most famous ads: &#8220;Lamp&#8221;.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-ad-lamp\/#Ikea_releases_the_second_part_of_one_of_his_most_famous_ads_%E2%80%9CLamp%E2%80%9D\" >Ikea releases the second part of one of his most famous ads: &#8220;Lamp&#8221;.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-ad-lamp\/#Best_Ikea_ad_Lamp\" >Best Ikea ad: Lamp<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>One of the most celebrated announcements of Ikea was that famous <strong>&#8220;Lamp&#8221;.<\/strong>An ad that premiered more than <strong>16 years ago<\/strong> and won many awards, including the <strong>best ad of the year<\/strong> and numerous lions at the <strong>Cannes Festival<\/strong> and of course, the n.1 position of the special <a href=\"https:\/\/www.esloganmagazine.com\/los-mejores-anuncios-de-ikea\/\" target=\"_blank\" rel=\"noopener\">&#8220;Best Ikea ads&#8221;<\/a> we made in our blog.<\/p>\n<p>Created by the agency <strong>Crispin Porter + Bogusky<\/strong> and under the direction of <strong>Spike Jonze<\/strong>, the advertisement explained the story of an old desk lamp that was discarded by a new Ikea. The advertising campaign was advanced in time thanks to a <strong>background storytelling<\/strong> where, thanks to music and melancholy images, we came to<strong> empathize with the lamp.<\/strong> A communion that broke in the last sentence when the actor <strong>Jonas Fornander<\/strong> broke the fourth wall in the middle of the rain with a spectacular claim:<em>&#8220;Many of you feel bad for this lamp. That is because you are crazy. This lamp has no feelings. And the new one is much better.&#8221;. <\/em>The ad is below.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Ikea_ad_Lamp\"><\/span>Best Ikea ad: Lamp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jU-cori12KU\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Now, the Swedish multinational has decided to launch the <strong>second part of the successful ad.\u00a0<\/strong> The new Ikea ad takes up the story right at the moment when the previous announcement ends to show us how a girl picks up the lamp to take it home and reuse it thanks to a <strong>new LED bulb.<\/strong> The story have the same pattern and shows us in a melancholy way how happy that lamp is in the girl&#8217;s house. It is amazing how we managed to <strong>empathize again thanks to the images<\/strong>, which manage to represent the object-girl relationship.<\/p>\n<p>As happened with the previous spot, <strong>Jonas Fornander<\/strong> returns to make an appearance to explain the value of reusing objects: <em>&#8220;Many of you will feel happy for this lamp. That is not crazy. Reusing things is much better. &#8220;<\/em><\/p>\n<p>Thus, Ikea reuses history to<strong> talk about sustainability,<\/strong> encourage us to reuse objects and give new life to products.<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/lacriaturacreativa.com\/2018\/09\/11\/ikea-lanza-la-segunda-parte-de-uno-de-los-anuncios-mas-famosos-de-su-historia\" target=\"_blank\" rel=\"noopener\">La Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Ikea releases the second part of one of his most famous ads: &#8220;Lamp&#8221;. One of the most celebrated announcements of Ikea was that famous &#8220;Lamp&#8221;.An ad that premiered more than 16 years ago and won many awards, including the best ad of the year and numerous lions at the Cannes Festival and of course, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237],"tags":[201,194,202],"class_list":["post-32503","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-tv-commercials","tag-advertising","tag-ikea","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32503"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32503\/revisions"}],"predecessor-version":[{"id":32504,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32503\/revisions\/32504"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}