{"id":32508,"date":"2018-09-14T08:29:05","date_gmt":"2018-09-14T06:29:05","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/budweiser-advertising-campaign-tagwords\/"},"modified":"2026-08-05T19:43:31","modified_gmt":"2026-08-05T17:43:31","slug":"budweiser-advertising-campaign-tagwords","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/budweiser-advertising-campaign-tagwords\/","title":{"rendered":"The original Budweiser advertising campaign: Tagwords"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HPrtu6HK9pM\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Budweiser&#8217;s latest advertising campaign proposes an original initiative.<\/h1>\n<p>Being able to <strong>acquire the rights or licenses of certain photographs<\/strong> is expensive, even for big brands like <strong>Budweiser<\/strong>; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.<\/p>\n<p>And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed <strong>&#8220;Tagwords&#8221;<\/strong>, an original <strong>advertising campaign<\/strong> that encourages us to <strong>search for those images on Google.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13089\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/09\/publicidad-de-budweiser-tagwords-01.jpg\" alt=\"Publicidad de Budweiser - Tagwords\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p><strong>Tagwords<\/strong> works searching in Google Images those moments in which artist and product went hand in hand. So, looking\u00a0<em>\u201c1967 Monterey Audience Budweiser\u201d<\/em> we&#8217;ll find <strong>Brian Jones<\/strong> of the <strong>Rolling Stones<\/strong> with a can of <strong>Budweiser<\/strong>. And, looking for\u00a0<em>&#8220;1960 Flying V Slide Budweiser&#8221;<\/em> <strong>Jimmy Hendrix<\/strong> play the guitar with a brand beer can.<\/p>\n<p><em>There are many more &#8220;Tagwords&#8221; to look for, such as: \u201c1985 Rock Stars Holding Budweiser\u201d,\u00a0\u201c1974 Drummer Portrait Budweiser\u201d,\u00a0\u201c1975 Holding Rock Budweiser\u201d, \u201c1960 Flying V Slide Budweiser\u201d.<\/em>To make them known, <strong>Budweiser<\/strong> has made an ambitious <strong>outdoor advertising campaign<\/strong> by placing a multitude of posters on <strong>opis, walls and bus shelters.<\/strong> He has also made a series of coasters encouraging consumers to do a <strong>search on Google.<\/strong><\/p>\n<p>They wanted to represent the close relationship of the brand with the great rock stars and the great musical moments of our history.<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"http:\/\/www.redboxinnovation.com\/inspirate\/2018\/08\/31\/search-it\/\" target=\"_blank\" rel=\"noopener\">Redbox<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Budweiser&#8217;s latest advertising campaign proposes an original initiative. Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there. And [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1243,1271,73,1246],"tags":[201],"class_list":["post-32508","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-beer-commercials","category-best-budweiser-commercials","category-marketing","category-new-advertising-supports","tag-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32508"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32508\/revisions"}],"predecessor-version":[{"id":32510,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32508\/revisions\/32510"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}