{"id":32517,"date":"2022-01-21T07:00:00","date_gmt":"2022-01-21T06:00:00","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/best-advertising-campaigns-of-pepsi\/"},"modified":"2026-08-05T19:43:41","modified_gmt":"2026-08-05T17:43:41","slug":"best-advertising-campaigns-of-pepsi","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/","title":{"rendered":"Five best advertising campaigns of Pepsi"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-23265 size-full\" title=\"The Best Pepsi Commercials\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2018\/09\/best-pepsi-commercials.jpg\" alt=\"The Best Pepsi Commercials\" width=\"1200\" height=\"675\" \/><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"We_reviewed_Pepsis_five_best_advertising_advertisements_throughout_its_history\"><\/span>We reviewed Pepsi&#8217;s five best advertising advertisements throughout its history.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#We_reviewed_Pepsis_five_best_advertising_advertisements_throughout_its_history\" >We reviewed Pepsi&#8217;s five best advertising advertisements throughout its history.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#5_Ray_Charles_Pepsi_Diet_1991\" >5. Ray Charles Pepsi Diet (1991)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#4_Cindy_Crawford_1992\" >4. Cindy Crawford (1992)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#3_New_Generation_con_Michael_Jackson_1984\" >3. New Generation con Michael Jackson (1984)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#2_Pepsi_%E2%80%93_Dinner_1995\" >2. Pepsi &#8211; Dinner (1995)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#1_Joy_of_Pepsi\" >1. Joy of Pepsi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.clickorimarketing.es\/en\/best-advertising-campaigns-of-pepsi\/#Related_Five_best_advertising_campaigns_of_Coca-Cola\" >Related: Five best advertising campaigns of Coca-Cola<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <strong>history of Pepsi begins in 1893 in New Ber, North Carolina.<\/strong> <strong>Caleb Bradham<\/strong>, a pharmaceutical chemist, devised this drink to help digestion and act\u00a0 as a stimulant. Known at the beginning as the <strong>&#8220;Brad Drink&#8221;<\/strong>, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and &#8220;strange oils&#8221;. In <strong>1898<\/strong> Brad would rename his star drink combining the words of Pepsina and Cola. <strong>The Pepsi-Cola was born.<\/strong><\/p>\n<p>After some crisis and changes of ownership, during the <strong>Great Depression<\/strong> it became the <strong>second most famous soft drink in the world behind Coca-Cola.<\/strong> Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.<\/p>\n<p><!--more--><br \/>\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- AD TEXTO BLOG --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 750px; height: 90px;\" data-ad-client=\"ca-pub-7678397928797953\" data-ad-slot=\"3405962934\"><\/ins><br \/>\n<script><br \/>\n(adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><br \/>\nIt was not until <strong>1949<\/strong> that <strong>Alfred Nu Steele<\/strong>, CEO of Pepsi, created a <strong>marketing and advertising department to promote Pepsi-Cola.<\/strong> The idea was a refreshing drink, light and low in calories. It was the actress <strong>Joan Crawford,<\/strong> wife of Steele who promoted the <strong>&#8220;product placement&#8221;<\/strong> in his films, as well as perform as a model in the first advertisements of the brand. Today, almost 70 years later Pepsi is considered along with <a href=\"https:\/\/www.esloganmagazine.com\/best-advertising-ads-for-coca-cola\/\" target=\"_blank\" rel=\"noopener\">Coca-Cola<\/a> and <a href=\"https:\/\/www.esloganmagazine.com\/nike-best-advertising-campaigns\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a> one of the big companies that <strong>based their success on the trust in advertising.<\/strong><\/p>\n<p>Today we are going to make the almost <strong>titanic effort to review the five best advertising campaigns of Pepsi.<\/strong> A totally subjective list that we encourage you to complete with your contributions in the comments. Let&#8217;s see the <strong>five best Pepsi advertising ads.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Ray_Charles_Pepsi_Diet_1991\"><\/span>5. Ray Charles Pepsi Diet (1991)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3D_srHpH6jg\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>At the time of the 90s, <strong>Pepsi<\/strong> put emphasis on <strong>linking a celebrity with the brand.<\/strong> Advertising is very marked by the charisma of the protagonist, so it was a time when he alternated large ads with more mediocre. This with <strong>Ray Charles<\/strong> singing the Pepsi jingle seems like a good way to open the list of best Pepsi ads. <strong>Good music and good feelings.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Cindy_Crawford_1992\"><\/span>4. Cindy Crawford (1992)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/YtK-yq-BQDU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Pepsi<\/strong> revolutionized the world in 1992 during the break of the <strong>SuperBowl<\/strong> by using a young <strong>Cindy Crawford<\/strong> to present the new <strong>Pepsi can.<\/strong> An ad that started the trend of s<strong>exualizing women and treating them as an object<\/strong> to attract the male community. A type of advertisement that would be considered obsolete with the <a href=\"https:\/\/www.esloganmagazine.com\/tv-commercial-from-carls-jr-brand-image\/\" target=\"_blank\" rel=\"noopener\">controversy of Carl&#8217;s Jr.<\/a> In it, two guys highlight the <strong>attributes of the can over the model.<\/strong><br \/>\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- AD TEXTO BLOG --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 750px; height: 90px;\" data-ad-client=\"ca-pub-7678397928797953\" data-ad-slot=\"3405962934\"><\/ins><br \/>\n<script><br \/>\n(adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_New_Generation_con_Michael_Jackson_1984\"><\/span>3. New Generation con Michael Jackson (1984)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/po0jY4WvCIc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pepsi wins a lot using <strong>Michael Jackson<\/strong> in one of his ads. It was in 1984, two years after the premiere of <strong>Michael Jackson&#8217;s<\/strong> sixth studio album: <strong>&#8220;Thriller&#8221;<\/strong>, the best selling of all time. The ad was revolutionary for many reasons, one of which was to change the trend <strong>established by MTV to promote only white artists.<\/strong><\/p>\n<p>After the ad, the company had raised its sales with <strong>profits of 7.7 billion dollars.<\/strong> The <strong>perception of the brand changed<\/strong> and Pepsi was the face of youth, while Coca Cola was the &#8220;old&#8221; face.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Pepsi_%E2%80%93_Dinner_1995\"><\/span>2. Pepsi &#8211; Dinner (1995)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qy4_XKYo0rQ\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>In the <a href=\"https:\/\/www.esloganmagazine.com\/advertising-agencies-in-barcelona\/\" target=\"_blank\" rel=\"noopener\">telling, advertising agency<\/a> we have love the stories. A<strong> good storytelling<\/strong> is marked by fire in the consumer&#8217;s brain and makes his bond with the brand more emotional. In <strong>1995 Pepsi<\/strong> began a series of controversial ads based on <strong>comparative marketing<\/strong>, a practice that was only allowed in the United States at the time and was considered high risk since you advertised the competition in a way that could be considered &#8220;disloyal&#8221; . The story of the <strong>two delivery drivers was a success that strengthened the perception that Coca-Cola and Pepsi were on par.<\/strong><\/p>\n<p>In 2010 a <strong>&#8220;second part&#8221; of the Dinner ad<\/strong> was made to promote <strong>&#8220;Pepsi Zero&#8221;.<\/strong> These had as protagonists the same dealer of Coca-Cola and a younger delivery boy of Pepsi.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EBXlUcxmu7M\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Joy_of_Pepsi\"><\/span>1. Joy of Pepsi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/z8MEt42xgps\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>As the <strong>best Pepsi ad<\/strong> we have chosen this one: <strong>&#8220;Joy of Pepsi&#8221;.<\/strong> An announcement that Coca-Cola had withdrawn due as\u00a0<strong>abuse of the brand<\/strong>. As we have seen before, Pepsi started a <strong>comparative marketing policy<\/strong>, reaching a thin line that here completely exceeded. Coca-Cola felt denigrated and took to the courts to Pepsi, to which they ordered to withdraw this announcement. Anyway, the ad itself seems wonderful and shows us that <strong>Pepsi also knows how to advertise with history<\/strong>, without having to resort to the celebrity of the day.<\/p>\n<p>And here&#8217;s our special about the<strong> five best Pepsi ads.<\/strong> As we have repeated, it is a totally subjective list voted in the agency. If you have any other favorite Pepsi ad, we discuss it in the comments or on social networks. We leave you with our <a href=\"https:\/\/www.esloganmagazine.com\/best-advertising-ads-for-coca-cola\/\" target=\"_blank\" rel=\"noopener\">special of the best Coca-Cola ads.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_Five_best_advertising_campaigns_of_Coca-Cola\"><\/span>Related: Five best advertising campaigns of Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.esloganmagazine.com\/best-advertising-ads-for-coca-cola\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-23267 size-full\" title=\"Best Coca-Cola Commercials of History\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2018\/09\/best-coca-cola-commercials.jpg\" alt=\"Best Coca-Cola Commercials of History\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<p>[button color=&#8221;primary&#8221; size=&#8221;big&#8221; link=&#8221;https:\/\/en.esloganmagazine.com\/best-advertising-ads-for-coca-cola\/&#8221; icon=&#8221;&#8221; target=&#8221;false&#8221; nofollow=&#8221;false&#8221;]<strong>The best Coca-Cola commercials of all time<\/strong>[\/button]<br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7678397928797953\" data-ad-slot=\"4075691551\"><\/ins><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We reviewed Pepsi&#8217;s five best advertising advertisements throughout its history. The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act\u00a0 as a stimulant. Known at the beginning as the &#8220;Brad Drink&#8221;, it was a mixture of carbonated water, sugar, pepsin, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237,188,73,200,1259],"tags":[201,263,185,285,202],"class_list":["post-32517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-tv-commercials","category-historic-advertising","category-marketing","category-the-best-commercials-of","category-the-best-pepsi-commercials","tag-advertising","tag-anuncios","tag-historico","tag-pepsi","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32517"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32517\/revisions"}],"predecessor-version":[{"id":32519,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32517\/revisions\/32519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36254"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}