{"id":32520,"date":"2018-10-08T13:29:45","date_gmt":"2018-10-08T11:29:45","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/toxic-toby-contamination-london\/"},"modified":"2026-08-05T19:43:42","modified_gmt":"2026-08-05T17:43:42","slug":"toxic-toby-contamination-london","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/toxic-toby-contamination-london\/","title":{"rendered":"Toxic Toby, the teddy bear that warns of high levels of pollution"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XmTvNdd1FPo\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Toxic Toby is the teddy bear that warns you of high levels of pollution in London.<\/h1>\n<p>The great European capitals suffer from the same evil: <strong>Pollution.<\/strong> A problem that concerns us all and that it is a priority to eradicate. Movements are being made in some cities such as <strong>limiting traffic in certain areas<\/strong> or <strong>prohibiting the movement of certain vehicles.<\/strong><\/p>\n<p>Still, it is not enough to fight an evil that <strong>kills more than 9,400 inhabitants each year.<\/strong> Right, is the <strong>&#8220;silent killer&#8221;<\/strong>, responsible for so many deaths in London. To make this problem visible and to raise awareness among the population, they have created <strong>&#8220;Toxic Toby&#8221;<\/strong>, a teddy bear that warns you if pollution levels reach dangerous levels.<\/p>\n<p><!--more--><\/p>\n<p>The campaign has been developed by <strong>McCann<\/strong> together with the brand <strong>BreezoMeter,<\/strong> a company that monitors air quality in real time.<strong>&#8220;Toxic Toby&#8221;<\/strong> is an adorable <strong>teddy bear<\/strong> placed in strategic locations in the city. Through an internal mechanism connected to the <strong>BreezoMeter data<\/strong>, it <strong>coughs whenever the levels reach a dangerous level for our health.<\/strong><\/p>\n<p>One of the first places to place the bear was on <strong>Brixton Road,<\/strong> one of the most polluted streets in <strong>London<\/strong>. In turn, each time that <strong>&#8220;Toxic Toby&#8221;<\/strong> coughs, it automatically <strong>sends a tweet to politicians<\/strong> to claim what solutions this serious problem.<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/lacriaturacreativa.com\/2018\/10\/04\/este-oso-de-peluche-tose-cada-vez-que-aumenta-la-contaminacion-en-las-calles-de-londres\" target=\"_blank\" rel=\"noopener\">Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Toxic Toby is the teddy bear that warns you of high levels of pollution in London. The great European capitals suffer from the same evil: Pollution. A problem that concerns us all and that it is a priority to eradicate. Movements are being made in some cities such as limiting traffic in certain areas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1246],"tags":[315],"class_list":["post-32520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-advertising-supports","tag-nuevos-soportes"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32520"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32520\/revisions"}],"predecessor-version":[{"id":32522,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32520\/revisions\/32522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/32521"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}