{"id":32532,"date":"2018-10-18T08:07:32","date_gmt":"2018-10-18T06:07:32","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ad-of-nike-in-mexico-juntas-imparables\/"},"modified":"2026-08-05T19:43:45","modified_gmt":"2026-08-05T17:43:45","slug":"ad-of-nike-in-mexico-juntas-imparables","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ad-of-nike-in-mexico-juntas-imparables\/","title":{"rendered":"The powerful ad of Nike in Mexico: &#8220;Juntas Imparables&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/x7ZNgs2bwUs\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_last_ad_of_Nike_in_Mexico_puts_the_feminist_struggle_in_Mexico_at_the_forefront\"><\/span>The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront.<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ad-of-nike-in-mexico-juntas-imparables\/#The_last_ad_of_Nike_in_Mexico_puts_the_feminist_struggle_in_Mexico_at_the_forefront\" >The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ad-of-nike-in-mexico-juntas-imparables\/#Related_Women_pioneers_in_advertising\" >Related: Women pioneers in advertising<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>For a long time, brands have stopped advertising the benefits of their product. Now the brands make <strong>advertising campaigns more vindicating<\/strong> to champion certain struggles against the imposed status. Clear examples are the latest <strong>advertising campaign of Pantene<\/strong> or the vindictive campaigns of <strong>Procter &amp; Gamble<\/strong> as well as the last spot of the <strong>Erotic Festival of Barcelona.<\/strong><\/p>\n<p>One of these brands is <strong>Nike<\/strong>, which has a <strong>2018 full of protest ads,<\/strong> such as the last advertising campaign in Mexico: &#8220;Unstoppable Meetings&#8221;.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-13261 alignnone\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/10\/anuncio-de-nike-juntas-imparables-01.jpg\" alt=\"Anuncio de Nike: Juntas Imparables\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>The ad irrevocably reminds us of <a href=\"https:\/\/www.esloganmagazine.com\/nike-airport-spot\/\" target=\"_blank\" rel=\"noopener\">Nike&#8217;s legendary announcement with the Brazilian team: &#8220;Airport&#8221;<\/a>, which we once analyzed at the <strong>telling advertising agency.<\/strong>The difference is that now it is played by unknown women and in the middle of a traffic jam.<\/p>\n<p>The ad supports the feminist struggle and denounces the situations of inequality that women experience every day in Mexico. Under the slogan <strong>&#8220;It&#8217;s our time, come on, Mexico.&#8221;<\/strong><\/p>\n<p>A big traffic jam is the excuse of these women to escape the situations they have imposed. As it goes by, the female tide grows to come to rebel against the patriarchy. In the ad there are familiar faces of sport in Mexico such as the runner <strong>Paola Mor\u00e1n<\/strong>, the footballer<strong> Nayeli Rangel<\/strong>, the gymnast <strong>Alexa Moreno<\/strong>, the basketball player <strong>Casandra Ascencio<\/strong> and the boxer <strong>Mariana Ju\u00e1rez.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_Women_pioneers_in_advertising\"><\/span>Related: Women pioneers in advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.esloganmagazine.com\/women-pioneers-in-advertising-and-marketing\/https:\/\/www.esloganmagazine.com\/women-pioneers-in-advertising-and-marketing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-full wp-image-12943 alignnone\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/\/2018\/03\/women-pioneer-in-advertising.jpg\" alt=\"Women pioneers in advertising and marketing\" width=\"750\" height=\"350\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-10wgqo3-fe280f1e1e9f70211731af65e3443bfd-wrap avia-button-left  avia-builder-el-0  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10wgqo3-fe280f1e1e9f70211731af65e3443bfd\">\n#top #wrap_all .avia-button.av-10wgqo3-fe280f1e1e9f70211731af65e3443bfd{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-10wgqo3-fe280f1e1e9f70211731af65e3443bfd .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-10wgqo3-fe280f1e1e9f70211731af65e3443bfd av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;b&gt;See article&lt;\/b&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><b>See article<\/b><\/span><\/a><\/div>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/www.harpersbazaar.com\/es\/cultura\/viajes-planes\/a22945616\/nike-women-campana-feminista-mexico\/\" target=\"_blank\" rel=\"noopener\">Harpers Bazar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront. For a long time, brands have stopped advertising the benefits of their product. Now the brands make advertising campaigns more vindicating to champion certain struggles against the imposed status. Clear examples are the latest advertising campaign of Pantene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237],"tags":[201,281,282,202],"class_list":["post-32532","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-tv-commercials","tag-advertising","tag-nike","tag-nike50","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32532"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32532\/revisions"}],"predecessor-version":[{"id":32534,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32532\/revisions\/32534"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}