{"id":32542,"date":"2018-11-12T08:42:47","date_gmt":"2018-11-12T07:42:47","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/microsofts-advertising-billboard-surface-pro\/"},"modified":"2026-08-05T19:43:49","modified_gmt":"2026-08-05T17:43:49","slug":"microsofts-advertising-billboard-surface-pro","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/microsofts-advertising-billboard-surface-pro\/","title":{"rendered":"Microsoft&#8217;s advertising billboard disappears through a shadow effect"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/K4xBt2Chqng\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Microsoft&#8217;s advertising billboard to announce the Surface Pro 6 disappears through a shadow effect.<\/h1>\n<p>We like advertising actions that play with shadows and time. We remember the fantastic action of <strong>Emart<\/strong> where you could only <strong>see a QR code from 12 to 1<\/strong> noon or the action using <strong>shadows on the wall of the Johannesburg zoo.<\/strong><\/p>\n<p>Now we have a similar action created by <strong>Microsoft<\/strong> to announce its brand new new laptop: <strong>The Surface Pro 6.<\/strong> This laptop is designed in an <strong>elegant matte black<\/strong> that makes the background fade, allowing those who use it to focus on what is really important.<\/p>\n<p>So they wanted to advertise this feature in an original <strong>outdoor advertising campaign in London.<\/strong> Under the slogan <strong>&#8220;Designed to disappear&#8221;,<\/strong> <strong>Microsoft&#8217;s advertising billboard<\/strong> uses a play of light so that the <strong>silhouette of the Surface Pro<\/strong> mixes with the surroundings where it is projected. Thus, through shadows, they convert any flat surface of the city into a potential advertising fence.<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/lacriaturacreativa.com\/2018\/11\/09\/microsoft-crea-vallas-publicitarias-con-sombras-para-el-lanzamiento-del-surface-pro-6\" target=\"_blank\" rel=\"noopener\">La Criatura Creativa<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Microsoft&#8217;s advertising billboard to announce the Surface Pro 6 disappears through a shadow effect. We like advertising actions that play with shadows and time. We remember the fantastic action of Emart where you could only see a QR code from 12 to 1 noon or the action using shadows on the wall of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1238],"tags":[320,243],"class_list":["post-32542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-advertising","tag-microsoft","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32542"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32542\/revisions"}],"predecessor-version":[{"id":32544,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32542\/revisions\/32544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/32543"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}