{"id":32557,"date":"2018-11-22T08:58:36","date_gmt":"2018-11-22T07:58:36","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/twitters-christmas-ad-john-lewis\/"},"modified":"2026-08-05T19:43:53","modified_gmt":"2026-08-05T17:43:53","slug":"twitters-christmas-ad-john-lewis","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/twitters-christmas-ad-john-lewis\/","title":{"rendered":"Twitter&#8217;s Christmas ad echoes the real John Lewis user"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/l5e_AKrc7tk\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Twitter&#8217;s Christmas ad focuses on the user @JohnLewis, a man who lives in Virginia, United States<\/h1>\n<p>I do not think you need to talk about <a href=\"https:\/\/www.esloganmagazine.com\/tag\/john-lewis\/\" target=\"_blank\" rel=\"noopener\">John Lewis<\/a>. ThBritish department stores <strong>celebrates Christmas every year with a huge commercial.<\/strong> Such is the influence that is popularly known as <strong>Christmas does not begin until John Lewis releases his ad.<\/strong> Some campaigns that distill melancholy and fraternity made with great care.<\/p>\n<p>These ads always generate a lot of noise in social networks. They become viral, people make comments and recommend them to their acquaintances. Music to the ears of the <strong>Marketing Department of John Lewis<\/strong>&#8230; a nightmare if <strong>your Twitter user is @JohnLewis.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13456\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/11\/anuncio-de-navidad-de-twitter-john-lewis-01.jpg\" alt=\"Anuncio de navidad de Twitter - John Lewis\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>Under this premise, the <strong>Twitter&#8217;s Christmas ad<\/strong> is centered on the user under the <strong>nickname @JohnLewis. <\/strong>This person is the owner of the account since 2007 and lives in Virgina, United States. <strong>Each year he receives thousands of tweets<\/strong> like petitions, complaints or comments from confused people about British department stores. Last year he received <strong>about 50,000 tweets.<\/strong><\/p>\n<p>This would be more than enough reason for anyone to close the account or sell it to the brand, but John decided to take it with humor. <strong>He answers confused users<\/strong> but always <strong>under the hashtag #NotARetailStore<\/strong> fact that has earned him to become the hero of the sarcastic users of the social network.<\/p>\n<p>For this reason, the <strong>Twitter&#8217;s Christmas ad<\/strong> has been celebrating its history with a spot shot in his own home in Blacksburg, Virginia. The ad is a small tribute to all of John Lewis&#8217; Christmas campaigns; so we will see a telescope in honor of <strong>&#8220;The Man&#8221;<\/strong>, a <strong>Monty the penguin<\/strong> and <strong>Buster the Boxer.<\/strong><\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/anuncio-verdadero-john-lewis-twitter-2018\" target=\"_blank\" rel=\"noopener\">Reason Why<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Twitter&#8217;s Christmas ad focuses on the user @JohnLewis, a man who lives in Virginia, United States I do not think you need to talk about John Lewis. ThBritish department stores celebrates Christmas every year with a huge commercial. Such is the influence that is popularly known as Christmas does not begin until John Lewis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1265,1237,1264],"tags":[201,815,202,213],"class_list":["post-32557","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-john-lewis-commercials","category-best-tv-commercials","category-christmas","tag-advertising","tag-navidad-2018","tag-tv-ads","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32557"}],"version-history":[{"count":0,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32557\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}