{"id":32604,"date":"2019-01-15T16:14:57","date_gmt":"2019-01-15T15:14:57","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/gillette-commercial-the-best-a-man-can-be\/"},"modified":"2026-08-05T19:44:35","modified_gmt":"2026-08-05T17:44:35","slug":"gillette-commercial-the-best-a-man-can-be","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/gillette-commercial-the-best-a-man-can-be\/","title":{"rendered":"A controversial Gillette commercial: &#8220;The best a man can be&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IPPf3sZIo-Q\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Gillette commercial has set fire to social networks by treating &#8220;toxic masculinity&#8221; to avoid it in future generations.<\/h1>\n<p>Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like <a href=\"https:\/\/www.esloganmagazine.com\/billies-original-depilation-ad\/\" target=\"_blank\" rel=\"noopener\">Billie&#8217;s depilation ad<\/a> or <a href=\"https:\/\/www.esloganmagazine.com\/dream-gap-barbie\/\" target=\"_blank\" rel=\"noopener\">Barbie&#8217;s &#8220;Dream Gap&#8221; advertising campaign.<\/a> All of them make reference to gender equality in the most daily actions of life.<\/p>\n<p>Now it is <strong>Gillette,<\/strong> a brand with the majority of products destined for men that want to change. His latest campaign entitled <em>&#8220;The best a man can be&#8221;<\/em> has shaked the social networks.<\/p>\n<p><!--more--><\/p>\n<p>30 years ago, in <strong>1989,<\/strong> Gillette launched its advertising campaign under the slogan <strong>&#8220;The best a man can be.&#8221;<\/strong> The society at that time was far from the current and that is why they use again the slogan adapting it to the actual times and all that a man can be today.<\/p>\n<p><strong>Gillette commercial<\/strong> includes news clips about the <strong>#MeToo movement<\/strong> and images that show the harassment of men to women, sexism in the movies or men laughing at sexist situations. According to the voice-over: <em>&#8220;We believe in the best of men: saying the right thing, acting in the right way. But something is not enough. Because the children who are seeing him today will be the men of tomorrow. &#8220;<\/em><\/p>\n<p>The Gillette commercial has had a very good acceptance in spite of critics of his detractors who consider it insulting for the masculine public.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Gillette commercial has set fire to social networks by treating &#8220;toxic masculinity&#8221; to avoid it in future generations. Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like Billie&#8217;s depilation ad or Barbie&#8217;s &#8220;Dream Gap&#8221; advertising campaign. All of them make reference [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1237,1240],"tags":[201,425,608],"class_list":["post-32604","post","type-post","status-publish","format-standard","hentry","category-best-tv-commercials","category-viral-advertising","tag-advertising","tag-gillette","tag-publicidad-viral"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32604"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32604\/revisions"}],"predecessor-version":[{"id":32606,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32604\/revisions\/32606"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}