{"id":32610,"date":"2019-01-17T08:55:48","date_gmt":"2019-01-17T07:55:48","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-nightclub\/"},"modified":"2026-08-05T19:44:38","modified_gmt":"2026-08-05T17:44:38","slug":"ikea-nightclub","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-nightclub\/","title":{"rendered":"The Ikea nightclub where, instead of dancing, you will fall asleep"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/j-y8wYLWBoA\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">Ikea has created a nightclub done instead of dancing, you will fall asleep.<\/h1>\n<p>We like the <a href=\"https:\/\/www.esloganmagazine.com\/tag\/ikea\/\" target=\"_blank\" rel=\"noopener\">Ikea campaigns<\/a> when they refer to the rest sector. We have seen really original pieces like <a href=\"https:\/\/www.esloganmagazine.com\/ikea-social-media-campaign-insomnia\/\" target=\"_blank\" rel=\"noopener\">&#8220;Insomnie Tweets&#8221;<\/a> where they gave mattresses to all those who suffered from insomnia. We&#8217;ve also seen <strong>Ikea ads that help you sleep better.<\/strong> Now they return to the charge turning the concept of partying with friends.<\/p>\n<p>The campaign is titled &#8220;Tonight is to sleep&#8221; and shows us what a party would be like in a nightclub. And the <strong>Ikea nightclub<\/strong> has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.<\/p>\n<p>According to <strong>Laurent Tiersen,<\/strong> <strong>Marketing Manager<\/strong> of the brand in the UK &#8220;Frequently the modern lifestyle leads us to deny or ignore the importance of a good night&#8217;s sleep.&#8221;<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/anuncio-ikea-dormir-discoteca-2019\" target=\"_blank\" rel=\"noopener\">Reason Why<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Ikea has created a nightclub done instead of dancing, you will fall asleep. We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like &#8220;Insomnie Tweets&#8221; where they gave mattresses to all those who suffered from insomnia. We&#8217;ve also seen Ikea ads that help you sleep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,199,1237],"tags":[201,194,202],"class_list":["post-32610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-ikea-advertising-campaign","category-best-tv-commercials","tag-advertising","tag-ikea","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32610"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32610\/revisions"}],"predecessor-version":[{"id":32612,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32610\/revisions\/32612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/32611"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}