{"id":32615,"date":"2019-01-23T08:50:17","date_gmt":"2019-01-23T07:50:17","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/durex-commercial-female-sexuality\/"},"modified":"2026-08-05T19:44:42","modified_gmt":"2026-08-05T17:44:42","slug":"durex-commercial-female-sexuality","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/durex-commercial-female-sexuality\/","title":{"rendered":"The Durex commercial that talks about female sexuality"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6FyWULO5BTk\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality.<\/h1>\n<p>Recently, <a href=\"https:\/\/www.esloganmagazine.com\/gillette-commercial-the-best-a-man-can-be\/\" target=\"_blank\" rel=\"noopener\">Gillette&#8217;s commercial<\/a> spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, <strong>Gillette<\/strong> had been the first of advertising aimed at men.<\/p>\n<p>Now, the latest <strong>Durex commercial<\/strong> dares with one of the traditional taboos of advertising:<strong> female sexuality.<\/strong> The campaign, maked by <strong>Havas London<\/strong>, recounts all the victories that women have achieved to eradicate the prejudices of society. But in sex, there are still very traditional behaviors. One of them is <strong>female lubrication.<\/strong><\/p>\n<p><em>&#8220;Why do we continue to endure uncomfortable sex?&#8221;<\/em> is one of the questions posed by the <strong>Durex commercial.<\/strong> And is that according to a study of the brand, less than 50% do something to avoid it. Many prefer to feel discomfort during sex rather than talking to their partner.<\/p>\n<p>According to <strong>Claudia Bencini,<\/strong> Senior Brand Manager of Durex, the brand wants to free women from this sexual discomfort. And of course, sell <strong>Durex Naturals Intimate Gel.<\/strong><\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/durex-publicidad-sexualidad-femenina\" target=\"_blank\" rel=\"noopener\">Reason Why<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality. Recently, Gillette&#8217;s commercial spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, Gillette had been the first of advertising aimed at men. Now, the latest Durex commercial dares with one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1237],"tags":[201,287,202],"class_list":["post-32615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-tv-commercials","tag-advertising","tag-durex","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32615"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32615\/revisions"}],"predecessor-version":[{"id":32617,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32615\/revisions\/32617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/32616"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}