{"id":32666,"date":"2018-10-11T08:25:58","date_gmt":"2018-10-11T06:25:58","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/dream-gap-barbie\/"},"modified":"2026-08-05T19:45:25","modified_gmt":"2026-08-05T17:45:25","slug":"dream-gap-barbie","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/dream-gap-barbie\/","title":{"rendered":"&#8220;Dream Gap&#8221;: Barbie wants to end gender inequality"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AY4gdH4E5qM\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">&#8220;Dream Gap&#8221; by Barbie is a project that wants to end gender inequality from a young age.<\/h1>\n<p>We like the turn that Mattel is making to its communication regarding its most popular brand: <strong>Barbie.<\/strong> She has listened to all those voices that criticized the promotion of inequality to establish themselves as standard-bearers of the feminist movement.<\/p>\n<p>Now, to celebrate the <strong>International Day of the Girl,<\/strong> they have launched a new global advertising campaign. A project for us to reflect on the education we give our children and encourage respect for them.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-13243 alignnone\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2018\/10\/dream-gap-de-barbie-01.jpg\" alt=\"Dream Gap de Barbie\" width=\"750\" height=\"350\" title=\"\"><\/p>\n<p>The project is called <strong>&#8220;Dream Gap&#8221;<\/strong>\u00a0and is based on a very powerful speech narrated by girls from around the world. It is based on a study that shows that girls stop believing at 5 years that they can become scientists, presidents, engineers or CEO of large companies.<\/p>\n<p>Some of the reasons are that girls have <strong>three times fewer options<\/strong> to receive a scientific toy than a child; or that parents when they search on Google do so with the terms <em>&#8220;Does my child have talent?&#8221;<\/em> instead of using the feminine one.<\/p>\n<p><strong>&#8220;Dream Gap&#8221; by Barbie<\/strong> is a campaign designed to change the habits of parents regarding their children and that they are free to follow their path without being stigmatized by society. The initiative has a microsite to give information, advice and help to transform society.<\/p>\n<p>And is that the normalization of gender equality is something that companies are betting on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff &#8220;Dream Gap&#8221; by Barbie is a project that wants to end gender inequality from a young age. We like the turn that Mattel is making to its communication regarding its most popular brand: Barbie. She has listened to all those voices that criticized the promotion of inequality to establish themselves as standard-bearers of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,73],"tags":[201,807,329,74,711],"class_list":["post-32666","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing","tag-advertising","tag-barbie","tag-comunicacion","tag-marketing","tag-mattel"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32666"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32666\/revisions"}],"predecessor-version":[{"id":32668,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32666\/revisions\/32668"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}