{"id":32693,"date":"2019-04-02T08:57:55","date_gmt":"2019-04-02T06:57:55","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mercedes-benz-history-bertha-benz\/"},"modified":"2026-08-05T19:45:43","modified_gmt":"2026-08-05T17:45:43","slug":"mercedes-benz-history-bertha-benz","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mercedes-benz-history-bertha-benz\/","title":{"rendered":"Mercedes-Benz history: The Journey that changed everything"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vsGrFYD5Nfs\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">&#8220;The Journey that changed everything&#8221; tells us a very important part of the history of Mercedes-Benz.<\/h1>\n<p>For a long time, having a <strong>Mercedes-Benz car<\/strong> was something completely aspirational. Many people wanted it, but very <strong>few could afford it.<\/strong> Having a Mercedes was synonymous with status, luxury, power. A label with which the brand has always felt comfortable and has known how to play their cards by taking models each more spectacular, in design, performance and price.<\/p>\n<p>Everything changed when they realized that their target audience was greater and that many were starting to die. They should start targeting a younger audience to expand target if they wanted to survive. Thus, they began little by little to change their advertising campaigns, doing <strong>funny marketing actions in Zurich,<\/strong>\u00a0or winks to the community as the <a href=\"https:\/\/www.esloganmagazine.com\/anuncio-de-mercedes-basado-en-stranger-things\/\" target=\"_blank\" rel=\"noopener\">Mercedes commercial based on Stranger Things.<\/a><\/p>\n<p><!--more--><\/p>\n<p>Now they delight us with a piece of <strong>Mercedes-Benz history<\/strong>. <strong>&#8220;The Journey that changed everything&#8221;<\/strong> tells the true story of <strong>Bertha Benz<\/strong>, wife and business partner of <strong>Carl Benz<\/strong>, founder of the brand. We see how he made the one that is considered the first long distance trip in the world, which he made <strong>driving from Mannheim to Pforzheim in 1888.<\/strong><\/p>\n<p><strong>Bertha Benz<\/strong> took her two children on a<strong> 106 km trip<\/strong>, which she did in <strong>12 hours.<\/strong> The trip was intended to show the world the potential of her husband&#8217;s research, to those people who are skeptical of this new type of technology. When he arrived in a town, the engine ran out of gas, so <strong>Bertha<\/strong> had to improvise with the products of a pharmacy and her garter belt to start the car again.<\/p>\n<p>[kkstarratings]<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/www.puromarketing.com\/9\/31854\/mercedes-benz-bertha-benz-the-journey-that-changed-everything.html\" target=\"_blank\" rel=\"noopener\">Puro Marketing<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff &#8220;The Journey that changed everything&#8221; tells us a very important part of the history of Mercedes-Benz. For a long time, having a Mercedes-Benz car was something completely aspirational. Many people wanted it, but very few could afford it. Having a Mercedes was synonymous with status, luxury, power. A label with which the brand has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,73],"tags":[74,310,202],"class_list":["post-32693","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing","tag-marketing","tag-mercedes","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32693"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32693\/revisions"}],"predecessor-version":[{"id":32694,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32693\/revisions\/32694"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}