{"id":32715,"date":"2019-04-15T08:01:34","date_gmt":"2019-04-15T06:01:34","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/branded-content-from-laive-cheese\/"},"modified":"2026-08-05T19:45:50","modified_gmt":"2026-08-05T17:45:50","slug":"branded-content-from-laive-cheese","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/branded-content-from-laive-cheese\/","title":{"rendered":"An original action of Branded Content from Laive Cheese"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ck0DOObOAWc\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">An original action of Branded Content delivers parmesan cheese for free at your home.<\/h1>\n<p>It&#8217;s wellknown that Italian food is one of the most preferred in the whole world. Italians have been able to export their culture through culinary art: Pizzas, pasta and lasagna are some of the most outstanding products, each with its corresponding varieties. And it is almost mandatory to add\u00a0<strong>parmesan cheese<\/strong>\u00a0to the dishes as it gives a new world of flavors.<\/p>\n<p>That is why we have liked this action of <strong>Cheese Laive<\/strong> to make known its product in <strong>Lima.<\/strong> According to <strong>Christian Caldewll<\/strong>, McCann&#8217;s creative:<em>&#8220;We realized that many people complained when they asked for Italian food, they got less Parmesan cheese, and we saw a good opportunity to do an original sampling action.&#8221;<\/em><\/p>\n<p><!--more--><\/p>\n<p>For this they created <strong>&#8220;Persecution as Italian&#8221;<\/strong>. Through <strong>Vespas,<\/strong> three delivery people were located at the exit of important Italian restaurants. Every time a deliveryman left, the Italians followed him dressed in their Italian suits until they reached the client&#8217;s house. Shortly after the delivery delivered the food, the boys from <strong>Laive Cheese delivered a package of Parmesan cheese.<\/strong><\/p>\n<p><b>The action of Branded Content\u00a0 from Laive Cheese<\/b>\u00a0gave them the opportunity to create content for social networks. They were able to generate a positive conversation about the product.<\/p>\n<p><strong>Via<\/strong> | <em><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/con-una-persecucion-a-la-italiana-laive-y-mccann-lima-innovan-el-tradicional-sampling\" target=\"_blank\" rel=\"noopener\">Marketing Directo<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff An original action of Branded Content delivers parmesan cheese for free at your home. It&#8217;s wellknown that Italian food is one of the most preferred in the whole world. Italians have been able to export their culture through culinary art: Pizzas, pasta and lasagna are some of the most outstanding products, each with its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[856,73],"tags":[847,74,857],"class_list":["post-32715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-marketing","tag-branded-content","tag-marketing","tag-quesos-laive"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32715"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32715\/revisions"}],"predecessor-version":[{"id":32717,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32715\/revisions\/32717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/32716"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}