{"id":32743,"date":"2019-05-09T07:54:18","date_gmt":"2019-05-09T05:54:18","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/burger-king-marketing-traffic-jam-whopper\/"},"modified":"2026-08-05T19:46:06","modified_gmt":"2026-08-05T17:46:06","slug":"burger-king-marketing-traffic-jam-whopper","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/burger-king-marketing-traffic-jam-whopper\/","title":{"rendered":"The Burger King marketing action brings the food in a traffic jam"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/334905973\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 style=\"text-align: center;\">The Burger King marketing action in Mexico that brings you food if you are in a traffic jam.<\/h1>\n<p>Many times we have criticized <strong>Burger King<\/strong> when he focuses his <a href=\"https:\/\/www.esloganmagazine.com\/best-burger-king-commercials\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertising campaigns<\/a> on attacking McDonald&#8217;s. We believe that the brand can find its <strong>own voice<\/strong> if it needs to face its rival. That&#8217;s why we celebrate when they deviate from that line to propose original and fun advertising campaigns.<\/p>\n<p>This is the case of the <strong>last action of Burger King in Mexico.<\/strong> The Mexican capital is one of the most trafficked. Drivers spend 5 hours a day in the car to get to their homes. Aware of this, Burger King has decided to offer the <strong>delivery service to all those stuck in traffic.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The action, called <strong>&#8220;Traffic Jam Whopper&#8221;<\/strong> uses real-time traffic data to <strong>find traffic jams in Mexico City.<\/strong> Once hot spots are found, digital advertising billboards are used in the area to invite them to order menus through the app.<\/p>\n<p>Thus, customers can order their menu and the company <strong>will deliver it to them<\/strong> at the point where they are located. The delivery driver have a <strong>geolocation system<\/strong> to track where the drivers are.<\/p>\n<p>And to avoid using the smartphone driving, it is possible to use the voice commands in a quick way to make the order.<\/p>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/lacriaturacreativa.com\/2019\/05\/09\/burger-king-se-propone-llevar-comida-a-los-conductores-atrapados-en-atascos\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Criatura Creativa<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff The Burger King marketing action in Mexico that brings you food if you are in a traffic jam. Many times we have criticized Burger King when he focuses his advertising campaigns on attacking McDonald&#8217;s. We believe that the brand can find its own voice if it needs to face its rival. That&#8217;s why we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1260],"tags":[201,491],"class_list":["post-32743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-burger-king-commercials","tag-advertising","tag-burger-king"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32743"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32743\/revisions"}],"predecessor-version":[{"id":32745,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32743\/revisions\/32745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/32744"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}