{"id":32830,"date":"2019-07-03T07:20:16","date_gmt":"2019-07-03T05:20:16","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mcdonalds-picnic-blanket\/"},"modified":"2026-08-05T19:47:08","modified_gmt":"2026-08-05T17:47:08","slug":"mcdonalds-picnic-blanket","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-picnic-blanket\/","title":{"rendered":"The McDonald&#8217;s picnic blanket to order food wherever you are"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-15134 size-full\" title=\"Manta de picnic de McDonald's\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2019\/07\/manta-de-picnic-de-mcdonalds-01.jpg\" alt=\"Manta de picnic de McDonald's\" width=\"750\" height=\"350\" \/><\/p>\n<h2 style=\"text-align: center;\">The McDonald&#8217;s picnic blanket is a smart blanket that brings you food wherever you are.<\/h2>\n<p>McDonald&#8217;s continues its line of presenting innovative and original products. Although many of these actions do not stop being ephemeral campaigns in specific countries to present in contests, it&#8217;s always nice to see them. <a href=\"https:\/\/www.esloganmagazine.com\/mcdonalds-only-for-bees\/\" target=\"_blank\" rel=\"noopener noreferrer\">McDonald&#8217;s recently presented a restaurant for bees<\/a> and <a href=\"https:\/\/www.esloganmagazine.com\/burger-king-marketing-traffic-jam-whopper\/\" target=\"_blank\" rel=\"noopener noreferrer\">Burger King brought us our order for free if we were stuck in a traffic jam<\/a>. Original ideas but with a clear operative: its diffusion and virality through the network.<\/p>\n<p>Following this path, <strong>McDonald&#8217;s presents a picnic blanket<\/strong> with which you can place an order wherever you are. An idea that wants to promote the McDelivery service of the restaurant chain.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_Nk7Dtz274s\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>The action has been developed in <strong>Sweden<\/strong>, where the brand has presented the smart picnic blanket so that consumers can enjoy their McDonald&#8217;s order. The peculiarity of this blanket is that it has a <strong>QR code<\/strong> that is scanned and sends all the geolocation information to the <strong>McDelivery service.<\/strong> The system beggins to deliver your order wherever you are.<\/p>\n<p><strong>Via<\/strong> | <a href=\"http:\/\/www.redboxinnovation.com\/inspirate\/2019\/07\/02\/un-servicio-de-entrega-diferente-al-de-todos-los-dias\/\" target=\"_blank\" rel=\"noopener noreferrer\">RedBox<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The McDonald&#8217;s picnic blanket is a smart blanket that brings you food wherever you are. McDonald&#8217;s continues its line of presenting innovative and original products. Although many of these actions do not stop being ephemeral campaigns in specific countries to present in contests, it&#8217;s always nice to see them. McDonald&#8217;s recently presented a restaurant for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1253,73],"tags":[],"class_list":["post-32830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-mcdonalds-commercials","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32830"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32830\/revisions"}],"predecessor-version":[{"id":32832,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32830\/revisions\/32832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36604"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}