{"id":32863,"date":"2019-07-18T08:05:35","date_gmt":"2019-07-18T06:05:35","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/sandy-hook-promise-ad-point-of-view\/"},"modified":"2026-08-05T19:47:20","modified_gmt":"2026-08-05T17:47:20","slug":"sandy-hook-promise-ad-point-of-view","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/sandy-hook-promise-ad-point-of-view\/","title":{"rendered":"&#8220;Point of View&#8221;, the shocking Sandy Hook Promise ad"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15282\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2019\/07\/anuncio-de-sandy-hook-promise-01.jpg\" alt=\"Sandy Hook Promise | Point of View\" width=\"800\" height=\"400\" title=\"\"><\/p>\n<h2 class=\"p1\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_Sandy_Hook_Promise_ad_is_a_shocking_story_about_the_shootings_that_occurred_in_American_schools\"><\/span>The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/sandy-hook-promise-ad-point-of-view\/#The_Sandy_Hook_Promise_ad_is_a_shocking_story_about_the_shootings_that_occurred_in_American_schools\" >The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/sandy-hook-promise-ad-point-of-view\/#Related_%E2%80%9CEvan%E2%80%9D_the_viral_ad_of_Sandy_Hook_Promise\" >Related: &#8220;Evan&#8221;, the viral ad of Sandy Hook Promise<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Sandy Hook Promise<\/strong> is an <strong>NGO<\/strong> that was founded on the <strong>shooting at Sandy Hook Elementary School in 2012.<\/strong> The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in schools.<\/p>\n<p class=\"p1\">In 2016 he surprised everyone with <strong>&#8220;Evan&#8221;, one of the commercials of the year.<\/strong> In a brilliant editing and storytelling exercise, we hid the warning signs to detect a possible shooter in the schools.<\/p>\n<p class=\"p1\">The commercial was crowned as one of the best of the year for its original proposal and immediately viralized by the networks. Now, the NGO launches a campaign that drinks a lot from that first one.<\/p>\n<p><!--more--><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OSHOiHQ4dS8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><strong>&#8220;Point of View&#8221;<\/strong> is the Sandy Hook Promise ad that has been nominated for one of the commercials of the year in the Emmys. The piece is directed by <strong>Rupert Sanders of MJZ<\/strong> and continues the work started with &#8220;Evan&#8221;. In the new commercial we are following different characters on a normal school day. The road to it, the entrance, the corridors, &#8230; and the looks, that give us away that the plans place us in the point of view of the shooter ..<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_%E2%80%9CEvan%E2%80%9D_the_viral_ad_of_Sandy_Hook_Promise\"><\/span>Related: &#8220;Evan&#8221;, the viral ad of Sandy Hook Promise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"\/?p=7923\"><img decoding=\"async\" class=\"alignnone wp-image-7924 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2016\/12\/spot-evan-1.jpg\" alt=\"Spot &#039;Evan&#039;\" width=\"750\" height=\"328\" title=\"\"><\/a><\/p>\n<div  class='avia-button-wrap av-23idli-72f8f5959b476bc6e4267a2c9de71f11-wrap avia-button-left  avia-builder-el-0  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23idli-72f8f5959b476bc6e4267a2c9de71f11\">\n#top #wrap_all .avia-button.av-23idli-72f8f5959b476bc6e4267a2c9de71f11{\nbackground-color:#ffdb00;\nborder-color:#ffdb00;\ncolor:#000;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-23idli-72f8f5959b476bc6e4267a2c9de71f11 .avia-svg-icon svg:first-child{\nfill:#000;\nstroke:#000;\n}\n<\/style>\n<a href=''  class='avia-button av-23idli-72f8f5959b476bc6e4267a2c9de71f11 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"&lt;b&gt;Ver anuncio &quot;Evan&quot;&lt;\/b&gt;\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue875' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' ><b>Ver anuncio \"Evan\"<\/b><\/span><\/a><\/div>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/adage.com\/creativity\/work\/sandy-hook-promise-point-view\/963356\" target=\"_blank\" rel=\"noopener\">AdAge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools. Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1237],"tags":[201,560,202],"class_list":["post-32863","post","type-post","status-publish","format-standard","hentry","category-advertising","category-best-tv-commercials","tag-advertising","tag-sandy-hook-promise","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32863"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32863\/revisions"}],"predecessor-version":[{"id":32865,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32863\/revisions\/32865"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}