{"id":32899,"date":"2019-11-26T09:14:22","date_gmt":"2019-11-26T08:14:22","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/apple-christmas-commercial-the-surprise\/"},"modified":"2026-08-05T19:47:50","modified_gmt":"2026-08-05T17:47:50","slug":"apple-christmas-commercial-the-surprise","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/apple-christmas-commercial-the-surprise\/","title":{"rendered":"Apple&#8217;s Christmas commercial: &#8220;The Surprise&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-15873 size-full\" title=\"Anuncio de Navidad de Apple | The Surprise\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2019\/11\/anuncio-de-navidad-de-apple-the-surprise-01.jpg\" alt=\"\" width=\"750\" height=\"350\"><\/p>\n<h2 style=\"text-align: center;\">Apple&#8217;s Christmas commercial tells us a very real story in &#8220;The Surprise&#8221;<\/h2>\n<p>December is approaching and the brands, at their own pace, are launching their <a href=\"https:\/\/www.esloganmagazine.com\/best-christmas-commercials-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christmas campaigns.<\/a> Now it is Apple&#8217;s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.<\/p>\n<p>Entitled <strong>&#8220;The surprise&#8221;<\/strong> Apple&#8217;s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather&#8217;s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don&#8217;t fight.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bG4YPLkeei0\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The iPad serves as a thread for<strong> &#8220;The Surprise&#8221;.<\/strong> During the journey it is a tool to prevent the two sisters from fighting, but when they arrive at the grandfather&#8217;s house, the device becomes a tool to kill boredom.<\/p>\n<p>Upon discovering old photos and videos of the grandfather, the girls decide to give him a very special gift by capturing family moments. &#8220;Sometimes, the best gifts can come from the most unexpected places&#8221; is the final message of Apple&#8217;s Christmas announcement.<\/p>\n<p>As a curiosity, little girls are two sisters in real life and the announcement was recorded at their grandfather&#8217;s house in Vancouver, Canada. According to <strong>Adweek,<\/strong> the actors had not seen the presentation created on the iPad until the final scene was recorded.<\/p>\n<p><strong>Via<\/strong> | <a href=\"https:\/\/www.reasonwhy.es\/actualidad\/maurice-levy-wework-director-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">Reason Why<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s Christmas commercial tells us a very real story in &#8220;The Surprise&#8221; December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple&#8217;s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us. Entitled &#8220;The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1255,1281,1237,1264],"tags":[201,202],"class_list":["post-32899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-best-apple-commercials","category-best-christmas-commercials-2019","category-best-tv-commercials","category-christmas","tag-advertising","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=32899"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32899\/revisions"}],"predecessor-version":[{"id":32901,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/32899\/revisions\/32901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/36569"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=32899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=32899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=32899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}